MKTG 2010 Chapter 1 Notes
Personal Selling: An important part of marketing that relies heavily on interpersonal interactions
between buyers and sellers to initiate, develop, and enhance customer relationships.
Trust-based Relationship Selling: Requires th
MKTG 2010 Chapter 3 Notes
Characteristics of Business Markets:
Concentrated Demand Larger, but fewer, buyers
Derived demand Need to monitor markets of products from which the demand for theirs is
Demand fluctuation Need to anticipate
MKTG 2010 Chapter 4 Notes
Trust-based sales communication: A collaborative/two-way form of communication that allows
buyers and sellers to develop a better understanding of the need situation and work together to
co-create the best response for resolving
MKTG 2010 Chapter 5 Notes
Why do salespeople lose customers?
Strategic Prospecting: The process designed to identify, qualify and prioritize sales
opportunities that can represent potential new customers or opportunities, along with
additional business fr
Is the Government Telling the Truth on Todays Economy?
There are many ways the Federal Government lies to the American people
and makes them believe that the economy is better than what it really is.
Everyday Americans listen to
This was a fun week and what stood out to me the most was branding. I believe the average person
thinks of branding or a brand as just simply a name of a company. From working at the bank and dealing