World's largest chain offast food restaurants.
The Golden Archesthe corporate emblem ,symbolized
pleasant, fast service and tasty, inexpensive food.
Serve around 68 million customers daily in 119
Service Management (5e)
Operations, Strategy, Information Technology
Fitzsimmons and Fitzsimmons
The Service Encounter
Use the service encounter triad to describe a service firms delivery
Discuss the role of
Segmentation: For bikes, demographic segmentation plays an important role. Bikes cater to a particular age
group, gender and/or income group. Depending upon the segment, the features of the bike varies. Hence,
marketers should have a good knowledge about