Vertical integration is a strategy used by a company to
gain control over its suppliers or distributors in order to
increase the firms power in the marketplace (Value Chain),
reduce transaction costs and secure
Turnaround is a corporate level strategy that aims
to reduce the size or diversity of an organization.
Retrenchment is also reduction in expenditure to
become financially stable. This strategy is often
used to cut down expenses with the goal of
Strategies based on
Industrial Life Cycle
By the end of this Lecture, We will able to
understand the concept of :
Industrial Life Cycle.
Various Phases and Characteristics of Industrial
Various Strategies to be followed i
The functional tactics are the activities of a certain business
area. Owners and managers make up certain rules and
guidelines for employees to follow. Each department operates
by these guidelines, with all department
strategies are used to
expand firms' operations by adding
markets, products, services, or stages of
production to the existing business.
change in b
IE Matrix (Internal External)
Based upon internal and external factors of the
Important strategic tool which comes under the
Strategic management tool used to analyze the
Synergy is the concept that the value and
performance of two companies combined will
be greater than the sum of the separate
Two businesses can merge to form one
company that is capable of producing more
Starbucks corporation is an American
Company and a coffee house chain.
It was found in 1971 by Gordon Bowker, Jerry
Baldwin and Zev Siegl in Seattl
Case Study on Dhanbad Coal Mine
In these case its mainly talking about accident happen in jharkhand coal mine
industry. Eleven laborers died and more than 50 others were dreaded caught when
an open-cast coal mine at Paharia Bhodaye in Jharkha
Lecture 2 and 3 MGN305
What an organization wants to achieve in the long run.
What they want to do and Why they want to do it.
Strategic intent has a
The concept of.
ultimately the firm or a person would like to
Organizational capabilities possessed by the firm that help it to
generate revenues by capitalising on opportunities and/or reduce
costs by neutralising threats.
Example: Providing high quality after sale services to the customers.
They are basically about decisions related to:
Allocating resources among different businesses of a firm
Transferring resources from one set of businesses to others
Managing and nurturing the portfolio of busines
DYNAMICS OF INTERNAL
LECTURE 8 & 9
FRAMEWORK FOR DEVELOPMENT OF STRATEGIC
ADVANTAGE BY AN ORGANIZATION
Strengths and weaknesses
When an organization substantially reduces the scope of its
They are a response to declining industries and markets.
There may be external or internal factors leading to decline
of an organization.
Quality Products & Services
Service to Society
INDIAN COMPANIES IN
FORTUNE 500 LIST (JULY 22,
MGN305 Lecture 1
Greek word strategos means general ship.
It is a plan/course of action
Concerned with resources necessary for implementing a plan or
following a course of action.
IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN : 2278-487X, p-ISSN : 2319-7668, PP 01-03
A Study on Customer Satisfaction towards Samsung Mobile
Phone in Erode City
Dr.T.N.R.Kavitha, 2, Mr.R.Mohana Sundaram
Apsg Ii, De
MGN514A:INTERNATIONAL ENVIRONMENT AND MANAGEMENT
Ability to plan and act strategically in an international business environment.
Ability to apply theories and practices of international business.
Ability to compare
MGN515:COMPUTER APPLICATION IN MANAGEMENT
Ability to use basic tools and techniques of Excel
Ability to solve various mathematical and analytical problems related to business with the
help of Excel
Ability to apply
ACC501:ACCOUNTING FOR MANAGERS
Ability to use accounting information for decision making in organizations.
Ability to prepare and interpret various financial and cost statements.
Ability to choose between different
Demand and Supply
Types of demand
Determinants of demand
Law of demand
Demand schedule and individual demand curve
Change in demand
Exceptions to the law of demand