Student Number: 3521634
One method of adverting has always been sought through word of mouth. By
definition, word of mouth is the act spreading information from person to person orally.
The impact of word of mouth can be a g
1.1. Aristotle described the story of Thales, a poor philosopher from Miletus who developed
a "financial device, which involves a principle of universal application". Thales used his
skill in forecasting and pr