Impact-The Social factors are the most difficult to predict or integrate into marketing plans.
Social factors include our attitudes, values and lifestyles. Canada is known for its immigrant
population and the ever growing component lifestyles. Different c
Market mix elements:
Presentation and formating spelling , grammar
Product- Brand name is Sals
Product Name:- Rainbow - Outfit
Course Name:- Principles of Marketing
Professor Name:- drew s
Submitted by: Kugatheesan Jegatheesan
Date of Submission:-
We have chosen a product that is a shirt which changes i
Developing and Managing Products
New products are important to sustain growth, increase revenues and profits, and
replace obsolete items.
New Product a product new to the world, new to the market, new to the producer or
seller, or new to some c
Segmenting, Targeting, and Positioning
Market people or organizations with needs or wants and the ability and willingness to
All markets share these common characteristics:
People or Organizations
Individuals with needs or wants
Describing business marketing is not as simple as inserting the word business in
front of marketing terms and concluding that this is how it is different from consumer
Business-to-Business (B2B) Marketing the proces
An Introduction To Marketing
Marketing the activities that develop an offering in order to satisfy a customer need.
Needs a state of being where we desire something that we do no possess but yearn to
Marketing is becoming a conversation
Marketing Research the process of planning, collecting and analyzing data relevant to
a marketing decision.
Market research is used to help make decisions; it is not the only basis for a
Customers are not always clea
Strategic Planning for Competitive Advantage
Planning the process of anticipating future evens and determining strategies to achieve
organizational objectives in the future.
Planning can take place at strategic or tactical levels
Consumer Decision Making
To create proper marketing mix for a well-defined market, marketing managers must
have a thorough knowledge of consumer behaviour.
Consumer Behavior how consumers make purchase decisions and how they use and
dispose of p
The product offering, the heart of an organizations marketing program is usually the
starting point in creating a marketing mix.
A marketing manager cannot determine a price, design a promotion strategy, or
create a distribution
Setting the Right Price
Price means one thing to the consumer and something else to the seller.
Price is something that is debated between buyer and seller.
Marketing has a large role to play in the determination of price this is one area
Few goods or services, no matter how well developed, priced, or distributed, can
survive in the market place without effective promotion.
Promotion communication by marketers that informs, persuades, reminds, and
Marketing Channels and Supply Chain Management
Thanks to globalization, firms can find cheap means of production for their product,
thus keeping prices within a competitive range.
Oversaturation of the marketplace with constant communication wi
Advertising, Public Relations, and Direct Response
The sole purpose of advertising is explaining the service that the business renders.
Todays advertising dollars are spent on maintaining brand awareness and market
The challenge for mark
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) a system that gathers information about
customers that can help to build customer loyalty and retain those loyal customers.
While IT is part of the development of a s
External Environmental Analysis
Professor Mike Sullivan
1. Unemployment Nationally 10%
This is a negative factor for the industry because unemployment means the consumer has a reduced
purchasing power then they previou
Four Ps of Marketing
Sheroy Irani 300863558
Professor Mike Sullivan
With a growing demand for a new healthy and snack-sized option, Frito Lay
would like to announce its new Lays Premium Edition line of chips to the marke
School of Business
Business and Management Studies
Business, Business Administration,
Business Operations, Finance,
Financial Services Fundamentals,
Human Resources, International
The Marketing Environment, Social Responsibility, and Ethics
Target Market a group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that group,
resulting in mut
Write what you know
Stick to issues that relate to your
Publicize yourself as a
professional in your field
Apply real knowledge to
conversations, dont let it be just
TIPS TO KEEP IN
It is no surprise that global obtaining of raw materials, supplies and agriculture products has
risen to a point where it is no longer sustainable. With this fact in mind companies work towards
reducing the size of their ecological footprint for they h
Parni - Social, Demographic/Competitive (impact and action plan)
PARI - LEGAL/TECHNOLOGICAL (IMPACT AND ACTION PLAN)
Me - Political/Economic (impact and action plan)
Legal impact and action plan: tim hortons
Tim Hortons is one of the leading
1. Operations Management is the function of managing the operating core of an
organisation: the activities associated with creation, production, distribution and
delivery of the organisation's goods and services.It is concerned with the planning
1.Beliefs areassumptions and convictions that are held to be true, by an individual or
a group, regarding concepts, events, people, and things. Value is a concept that describes
the beliefs of an individual or culture. Types of values include ethic
3. IntroductionThe Hair care industry is growing rapidly by offering a wide variety of products for different
categories of market sectors. Hair care products are now having more environmental friendly
organic products which are low on chemicals and high
Lifecycle of a teamThe five stages of a team development are1. Forming
1.Forming: Creating a purpose and managing a team membership.
Evaluating potential risks and rewards.
Establishing relationship with
Dispatch: (416) 555-5555
Toll-Free 1-800-555-5555 (for US and Canadian out-of-town customers)
Fax: (416) 555-5555
We thrive on innovations through dedication, commitment, team work, and
sincerity to achieve 100% cus
Adidas is the biggest sportswear company in the world
Whom do Adidas target? Target market?
- 10 to 30-year-old people who are passionate about sports.
- The youth
- Male and female
- People passionate about sport
Question 1 (1 point)
Atomic Ranch is a new magazine that targets people who grew up in ranch-style houses, now
own ranch-style houses, and appreciate articles about the history of the style and sensitive
makeovers that keep the essential ranch style while
Question 1 (1 point)
Cecelia is a receptionist and just spent $347 on a new riding saddle for her boyfriend Claude, a
weekend cowboy. When she got home with the saddle, she experienced a high level of anxiety
about whether she had made the right purchase
Note: It is recommended that you save your response as you complete each question.
Question 1 (1 point)
Which of the following statements best describes buying centres?
Question 1 options:
The most efficient buying centres have no more than five memb