1. What is Strategic Account Management?
Strategic account management is a systemic process for managing key interactions and
relationships with critical accounts
20% of customers generate 80% of the revenue/profit
Strategic accounts tend to provide a
Case 22 Analysis
Firestone and Ford; The Tire Tread Separation Tragedy
1. What are the major and minor ethical issues involved in this case?
The major ethical issue is Ford and Firestones negligence of the technical
problems. They knew that something was
Innovative technology: compared with other companies in th
e industry, its innovative technology is still a weak link.
its advertisements are average, and its marketing measures
are too simple
Retail store-operated stores( ), the co
The Hong Kong economy went through an eventful year in 1997. First and foremost
was the historic reunification of Hong Kong with the mainland of China (the
Mainland) in July. Growing confidence in the run-up to the reunification provided a
Hong Kong Baptist University
College of International Education
Principles of Insurance
(CS 2606) Section 1
Insurance for the Elderly
Chan Wai Lok, Gary
Leung Kit Man, Beryl(11652330)
Yeung Yin Ping, Pinky(11676272)
Yu Ho Fun
Yu Ho Fung(Ho Fung
First Quarter: 6%
Second Quarter: 6.8%
Unemployment rate: 2.2%
Financial turmoil occur
Unemployment rate increase
Tutorial school v.s. Secondary school
Is tutorial school more useful than secondary school? In Hong Kong, public exam is
being important to a student. Under this education system, the differences between the
tutorial schools and traditional secondary scho
Name: Yu Ho Fung Std ID: 11677112
It is hard to answer the claim that a person needs a university education to be
successful. It is because success in a human life means differently to different people.
My view point is that, gaining a university degree d
Our Destiny, Ourselves
Rich = Success?
Our life is short
We should grasp our time
We should live on our wish and ambition
There is no absolute answer and equation
abstract and blurred term
In the past 10 years, mobile phone has been the most important thing in our life.
Therefore, many businesses invest money for starting develops some Internet Services
and Applications to mobile phone use. That makes a huge success of those mobile
SALES FORCE AUTO. & TECHN
Segmentation Portfolio Assignment 1
Professors Name Peter Banon
Due Date for Submission 9th February, 2016
Course Sales Force Auto. & Techn.
Course Code- MKTG 756
Student Name Adit Kadakia (300825123)
PRODUCT- APPLE IPAD AIR
Assignment 5 Literature Review
What is a literature review?
Your literature review will become part of your final written report.
The literature review describes the literature (that is, the important source
material) on a particular topic (your research
Brand Fast &
Get the right
Answers to Review Questions
Discuss two important ways that firms with a strong market orientation differ from competitors.
Firms with a strong market orientation differ from competitors in two important ways. First, they are
better at market
INDIVIDUAL CASE # 1
Professors Name Peter Trinz
Due Date for Submission 10th February, 2016
Course B2B Marketing
Course Code- MKTG 752
Student Name Adit Kadakia (300825123)
IBM Challenges: How to Serve a Diverse Mix of Demanding Customers
ORA725 Lab 1 Printouts only with the Cover Top
Due by Monday, September 18th by Noon
Initiate a SQL*Plus session using the user ID and password provided by your instructor
1. This connection can be used only from the labs in the school.
True / False
1. Describe the main characteristics of the database approach and contrast it with the file-based approach.
2. Discuss the three generations of DBMSs.
3.Discuss the advantages and disadvantages of database management systems.
1. What is a da
Group Presentations: Rhetorical Analysis 10%
The Group Presentation assignment is worth 10% and the due date is Wednesday, October 4, in class.
you will be delivering your presentation in class and posting it to the Discussion Board.
There are four (4) pa
Assignment 5 - Literature Review Rubric Weight 10%
Due date week 6
Possible extension to week 7
At least 3 articles were
selected and each
specifically related to the
initial research question.
The operation plan of our sports center includes the process of the
serving, the equipment, staffs distribution, the risk that the sports center
will face, and the solution that what we can do to deal with these
Firstly, it is the