By the time you finish this cahpater, you should be able to:
-Evaluate the advantages and disadvantages in both developed countries and developing countries with regard to business opportunities
-Analysis the rationale for and the impact of Canadian gover
Market research- finds or collects data to help
solve marketing problems.
Secondary data- is collected by someone other
than the user, for example censuses and
( 3 )
Primary data- is observed or collected by a
business and relates speci
It is important to consider factors such as climate and religious beliefs when considering etering a foreign market. For example, there is no market for canadian pork in Israel, as Jewish culture forbids eating porks.
Culture also has a direct impact on s