My social style is dominant in Amiable. Analytical is my next highest and driver is closely
followed. My lowest score was expressive. For my Amiable trait, it is a positive because I want
to get along with everyone and I collaborate with othe
Bus 469 - marketing management
1. What is marketing management? (depends on size)
a. Product management is the same marketing management with a broader title
b. What do they do?
Planners of the organization
1. Ask a lot of questions
Xeroxs CEO turns company around:
1. What was the key problem?
a. Japanese were selling low priced copiers and printers - intense competition
b. Innovative products at lower prices
2. What was the biggest organizational challenge mulcahy f
Identification of Accounts with Unexpected Fluctuations
December 31, 2014
1. Establish Threshold for Unexpected Fluctuations
To begin identifying accounts with unexpected fluctuations auditors must establis
Preliminary Analytical Procedures
Summary of Ratio Analyses & Assessment of Financial Condition
December 31, 2014
1. Comments and Summary
Based on your review of work paper 5-1, list one or two ratios in ea
Client Continuance Evaluation
December 31, 2014
General Risk Indicators
Instructions: Evaluate and answer the following unanswered questions
regarding the risk of retaining EarthWear as an audit client. Click on the
CHAPTER 1 BASIC CONCEPTS ON STRATEGIC MANAGEMENT:
Strategic Management Job Search:
o Environmental scanning internal and external:
What does it say about your dream job?
Internally what are your strengths and weakness?
Externally what is the
Wine Current Affairs:
Online Discussion Topic What has taken your interest to date.
Southern Wine and Spirits
o What other issues are topical in wine business at the moment?
What is topical of particular interest?
CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice
Functional strategy: the approach a functional area takes to achieve corporate and business
unit objectives and strategies by maximizing resource productivity.
TEST 2 (CHAPTER 4,5,6,7):
CHAPTER 4 Environmental Scanning & Industry Analysis
The monitoring, evaluation, and dissemination of information relevant to the organizational
development of strategy.
Identifying external environmental
Wine Marketing & Sales
Most exciting trend is that of millennials adopting wine with enthusiasm.
Compared to other packaged goods, there is no consumer brand loyalty in wine.
o Over 3000 wineries in California, and wine production in all 50 states.
Setting the Stage:
Many winery owners find themselves inexperienced and overwhelmed by internet-based
consumer marketing and sales tactics. 08-09 State of the Winery industry
Winery Strategic Intent and Operations:
1. Revisit your business m
Chapter 1: Basic Wine Marketing Principles
Historically wine industry has been dominated with the mentality of production rather than
Explosion of wineries and wine brands around the world, market has become overly saturated.
Small wine prod
Chapter 3: Wine Branding
Defining Position & Competitive Set
Positioning: refers to how a product is viewed relative to competing products in the same category. It is
how your target customers define you in relation to other winery competitors. IT is a
Chapter 2: Research & Demographics: Wine Consumer Today
What is market Research?
You need accurate market information if you hope to make good marketing decisions for your winery.
Marketing Research: is defined as the use of information to connect mark
Key learning points/takeaways:
Google Analytics allows for the digital analysis of qualitative and quantitative data
from a business, which drives a continuous improvement of the online experience that
current and potential customers have, and translates
Please use the following chart to accompany each of the case briefs you complete.
On pp. 436-439 of your Mintz text, Howard Schilits Financial Shenanigans are
enumerated and explained. Classify each of the accounting techniques described in the
Briefing Cases-The IRAC Method (Please use the IRAC method to brief the
Bily v. Young case.)
When briefing a case, your goal is to reduce the information from the case into a one-page case brief.
The components of the IRAC method include:
Issue: the quest
What is Tractor Supply Companys growth strategy? What
retail mix does TSCprovide?
Tractor Supply Companys growth strategy is to emphasize
customer service. Toensure this happens TSC provides full
management training programs, frequentmanagement skills
If You want these slides then send me at
E-mail at firstname.lastname@example.org or call me at
On August 30th, you will begin viewing Inherit the Wind. Please use the following
questions to take notes as individuals. When the viewing is completed on Sept. 1,
you will work with a group of 4-5 individuals to integrate your notes into one
Up Movie Review
What is the central message in this motion picture?
The central message in the film up is that life is short, and
life sometimes gets in the away, but in the end happiness
will always p
Shipping Per Unit shipping Import
Import warehouse Inventory
duty % duty Cost