Final Essay Questions
July 11, 2012
The first step is to define the problem. In order to find a great marketing strategy, a
problem must be identified. This involves research and seeking specific
Principles of Marketing
March 30, 2015
LeBron James Case Study
I never realized how truly successful LeBron James is until I read these two
articles. Not only is he a phenomenal basketball player, but also he is a bold
Developing a Global Vision Key Concepts Question
Discuss the importance of global marketing.
Businesspeople who adopt a global vision are better able to identify global marketing
opportunities, understand the nature of global networks, create effective gl
Marketing Final Exam Questions
1. Explain the consumers post purchase evaluation process.
Consumer post purchase evaluation is influenced by pre-purchase expectations, the prepurchase information search, and the consumers general level of self-confidence.
Segmenting and Targeting Markets
Describe the characteristic of markets and market segments.
A market is composed of individuals or organizations with the ability and willingness to make
purchase to fulfill their needs or wants. A market segment is a grou
Consumer Decision Making Key Concept Questions
Explain why marketing managers should understand consumer behavior.
An understanding of consumer behavior reduces marketing managers uncertainty when they
are defining a target market and designing a marketin
Strategic Planning for Competitive advantage Key Concepts Questions
Understand the importance of strategic planning.
Strategic Planning is the basis for all marketing and decisions. These decisions affect the
allocation of resources and ultimately the fin
Strategic Planning is the managerial process of creating and maintaining a fit between the
organizations objectivities and resources and the evolving market opportunities.
Exchange is one party has something in value that the other party w
1. List the four stages of the product life Cycle? At which stage does the late majority usually
buy the new product?
The four stages are Introduction, Growth, Majority, & Decline. The stage the late majority usually
buy the new product is du
The Marketing Plan
Planning is the process of anticipating future events and determining strategies to achieve
organizational objectivities in the future.
Marketing planning involves designing activities relating to marketing objectives and the
MKT 301 Assignment Description
Each group is required to select a product, service, person, thing, idea etc (anything that
can be marketed), conduct an industry analysis, and develop a marketing program for the
product. Each project should
Chapter 1 Marketing: Creating and Capturing Customer Value
Define marketing and outline the steps in the marketing process.
Explain the importance of understanding the marketplace and customers and identify the five
core marketplace co
The new-product process is the complete process of bringing a new product to the
market. It includes seven stages that an organization goes through to identify business
opportunities and convert them into salable pro
Chapter 8: Developing New Products and Managing the Product Life-Cycle
1. Explain how companies find and develop new-product ideas.
2. List and define the steps in the new-product development process and the major considerations
in managing th
Chapter 7: Product, Services, and Brands
1. Define product and the major classifications of products and services
2. Describe the decisions companies make regarding their individual products and services,
product lines, and product mixe
MKT 301: Principles of Marketing Course Syllabus 2015 Spring CRN: 3368
Dr. Jurui Zhang
Tuesday and Thursday 2:00pm-3:30pm or by appointment, M5-434
LeBron James Case Study
Due on Mar 31st, Tuesday
Each student is expected to have read the two articles below related to LeBron James in
order to finish the case analysis.
The first article: Case-Lebron James, describes the three endorsement op
The University of Massachusetts Boston (UMass Boston) is the third-largest
campus in the five-campus University of Massachusetts system. The university is well
known for its innovative research programs and its diverse student population. It is also
EXAM 1 REVIEW
12:30pm, on Mar 5, Thursday.
Closed book! No cheat sheet!
Be on time! Not allowed into class after 15
minutes of the start of the exam.
Exam length: One hour and 15 minutes
15 multiple-choice questions and 4 short answer
Chapter 5: Consumer and Business Buyer Behavior
Understand the consumer market and the major factors that influence consumer buyer behavior
Identify and discuss the stages in the buyer decision process
Describe the adoption and diffusi
Chapter 6 Customer-Driven Marketing Strategy:
Creating Value for Target Customers
1. Define the four major steps in designing a customerdriven marketing strategy: market segmentation, market
targeting, differentiation, and positioning
Chapter 10: Marketing Channels Delivering Customer Value
Supply Chains and the Value Delivery Network
Producing and making products available to buyers requires building relationships with
upstream and downstream supply chain partners.
Upstream: Firms tha
From Customer Insights to Actions
Required Reading: chapter 8
*Note that some slides include additional notes below the
slides. Please read notes carefully along with slides.
Identify the reason for conducti