201.Databases form the core, or _, where a firm's ocean of data is stored.
A. data vault
B. data warehouse
C. data depot
D. data storehouse
E. data stockroom
202.When a marketing manager begins asking "what if" questions to determine how changes in a fact
136. (p. 279-280) A major engineering firm has introduced virtual teams around the globe to
resolve client emergencies. Although some of these emergencies are routine (they occur often
enough that the engineers have ready-made action plans), several are n
55. (p. 270) _ refers to the process by which information is transmitted and understood
between two or more people.
56. (p. 270) Effective communication pla
82. (p. 277) Which of the following is a key element in emotional contagion?
83. (p. 277) An executive returns from a business trip and tells colleagues how the ai
57. When Home Depot entered the Quebec market, two percent of the population was aware of the retail
chain. To determine how effective its advertising was in the first 18 months of its presence in the
Canadian province, the firm conducted awareness resear
37. Watch was a teen publication given out free to high school students, but the publication was unable to
deliver the response rates to coupons or sample offers that its advertisers expected. After defining the
problem, its publisher developed a research
77. The National Health Interview Survey is conducted annually by the Centers for Disease Control and
Prevention. By examining information gathered from a national sample of 600 respondents throughout
the U.S., it was able to announce that 14.1 percent of
Marketing researchers use tracking studies immediately before an upcoming film's release to
A. identify any factual errors or inconsistencies in the storyline.
B. nominate specific actors or actresses for industry awards.
C. forecast a movie's opening
82. Data refers to
A. subjective psychographic feelings collected by an organization upon which it bases subsequent
B. objective demographic characteristics collected by an organization upon which it bases subsequent
C. the facts and fig
132. (p. 273-274) A few organizations have recently tried to minimize employee use of e-mail when
communicating with colleagues. Specifically, these companies have banned the use of e-mail
(except for special circumstances) on Fridays. Discuss two reasons
133. (p. 277) You work at an advertising firm where a senior executive has suggested that
advertising staff should rely more on e-mail to communicate with clients rather than frequently
visiting them in person. The executive has even suggested that this p
134. (p. 277) Emotional contagion receives relatively little attention in organizational behavior
literature (as it is mostly studied by psychologists), yet it is an important part of social
interaction in the workplace. Define emotional contagion and ide
135. (p. 278) An important factor in choosing the best communication channel is its media
richness. Explain what the concept of media richness means. What are the two conditions
required for a communication channel to be considered high in media richness?
AACSB: 1, 3, 6
137. (p. 282) The CEO of Bear Securities Ltd. is concerned that investment analysts and brokers at
Bear Securities are using too much jargon to communicate with each other and with clients. The
138. (p. 282) Comment on the accuracy of the following statement: "The communication process
is more effective when ambiguity is minimized".
The communication process is often, but not always, more effective when ambiguity is
minimized. Communication is t
139. (p. 283) You have just been promoted to a job in which you have many employees and clients
vying for your attention. In particular, these people expect you to review a considerable amount
of information to make decisions for them. It isn't possible t
123. (p. 288) Web-based magazines (e-zines):
A. allow companies to communicate breaking news quickly and efficiently to employees.
B. are used mainly to communicate long and detailed articles.
C. are slower and more costly to produce than most print-based
Estrutura do DNA e cdigo gentico
O cido desoxirribonucleico (DNA) e o cido ribonucleico (RNA) so os
reservatrios moleculares da informao gentica. O DNA
contm todas as informaes genticas de cada indivduo,
tendo a capacidade de transmiti-las sua descendncia
131. (p. 272-273) The Marketing Director of a national car parts retail company wants to keep the
20 district managers across the country informed about marketing initiatives and experiences
within the company. This information ranges from
129. (p. 290) What does the textbook recommend that corporate leaders should do with the
A. Try to use the grapevine as a channel of communication from executives to employees as
much as possible because of its high speed and low
126. (p. 290) THE ORGANIZATIONAL GRAPEVINE:
A. transmits Information Very Slowly From Higher To Lower Levels In The Organization.
B. tends To Use Communication Channels That Are Low In Media Richness.
C. ignores Social Relations Among Employees In The Org
88. (p. 279) Which of these communication channels would have lower media richness than a
video conference between two people?
C. Telephone call
D. All of the above
E. Only 'A' and 'B' have lower media richness
85. (p. 278) According to your text, one of the social acceptance factors we need to consider is:
A. the symbolic meaning of the chosen channel.
B. the media richness.
C. whether the channel is acceptable in a given society.
D. whether the message is poli
91. (p. 279) Which of these communication channels has the lowest media richness?
C. Telephone call
D. Video conference
E. Instant messaging
92. (p. 280) Communication methods that are high
94. (p. 279-280) Safety representatives in each of the six plants of a manufacturing company need
to communicate to each other every week the number and type of health and safety incidents in
their plant. Each representative has a safety reporting documen
99. (p. 282) Senior executives at a large tire company learned that one line of tires had a tendency
to fall apart in very warm weather. This resulted in several vehicle accidents in the Middle East
and South America. However, the executives did not hear
105. (p. 283) Which of the following activities helps us to cope with information overload?
A. Working longer hours
B. Learning to read faster
C. Improving our time management
D. Reading abstracts rather than entire documents
E. All of the above
102. (p. 282) What effect can jargon potentially have in organizations?
A. Jargon may result in misunderstandings between sender and receiver.
B. Jargon may symbolize an employee's identity in a group.
C. Jargon may improve communication efficiency.
108. (p. 284) Japanese culture tends to value silence in communication because:
A. it clearly symbolizes that the listener disagrees without actually saying so.
B. it symbolizes respect.
C. it indicates that the listener is thoughtfully contemplating what
Case Study- Sir Richard Branson: managing groups and teams at Virgin
Table of Content
Virgin Group is a major multinational founded in United Kingdom, 1970 by
Marks - 100
Question 1 is compulsory and carries 28 marks. Answer any FOUR questions from the
rest. Marks are indicated against each question.
Parts of a question should be answered at the same place.
Q.1 a. What are the commo
(10 x 5 = 50)
Answer Any FIVE Questions
What is Advertising? Discuss its objectives and point out the
problems of advertising in India.
How is Advertising effectiveness tested?
What are the important features of
Attempt any 8 questions.
1. What is internal check? What are the points to be kept in view at the time of installing the
system of internal check in an organisation?
2. What do you understand by an audit programme? What are its advantag
I. Answer ANY FIVE questions.
II. All questions carry 20 marks each.
III. Total numbers of questions are EIGHT.
-Q.1. Write short notes on ANY TWO of the following
b. Task and processes in formulating bu