201.Databases form the core, or _, where a firm's ocean of data is stored.
A. data vault
B. data warehouse
C. data depot
D. data storehouse
E. data stockroom
202.When a marketing manager begins asking "what if" questions to determine how changes in a fact
55. (p. 270) _ refers to the process by which information is transmitted and understood
between two or more people.
56. (p. 270) Effective communication pla
136. (p. 279-280) A major engineering firm has introduced virtual teams around the globe to
resolve client emergencies. Although some of these emergencies are routine (they occur often
enough that the engineers have ready-made action plans), several are n
82. (p. 277) Which of the following is a key element in emotional contagion?
83. (p. 277) An executive returns from a business trip and tells colleagues how the ai
57. When Home Depot entered the Quebec market, two percent of the population was aware of the retail
chain. To determine how effective its advertising was in the first 18 months of its presence in the
Canadian province, the firm conducted awareness resear
37. Watch was a teen publication given out free to high school students, but the publication was unable to
deliver the response rates to coupons or sample offers that its advertisers expected. After defining the
problem, its publisher developed a research
77. The National Health Interview Survey is conducted annually by the Centers for Disease Control and
Prevention. By examining information gathered from a national sample of 600 respondents throughout
the U.S., it was able to announce that 14.1 percent of
Marketing researchers use tracking studies immediately before an upcoming film's release to
A. identify any factual errors or inconsistencies in the storyline.
B. nominate specific actors or actresses for industry awards.
C. forecast a movie's opening
82. Data refers to
A. subjective psychographic feelings collected by an organization upon which it bases subsequent
B. objective demographic characteristics collected by an organization upon which it bases subsequent
C. the facts and fig
As molculas de interesse bioqumico apresentam cargas eltricas
Grande parte das pesquisas atuais em biologia estuda aspectos ligados
s protenas e aos cidos nuclicos. Essas macromolculas tm uma
ROTEIRO DE AULA PRTICA ELETROFORESE
Faremos agora uma dramatizao que simula uma importante tcnica
empregada hoje no estudo dos cidos nuclicos, a eletroforese. O princpio
da eletroforese o fato de que quando uma diferena de potencial
aplicada a uma soluo
Estrutura do DNA e cdigo gentico
O cido desoxirribonucleico (DNA) e o cido ribonucleico (RNA) so os
reservatrios moleculares da informao gentica. O DNA
contm todas as informaes genticas de cada indivduo,
tendo a capacidade de transmiti-las sua descendncia
CLONAGEM MOLECULAR E TRANSFORMAO BACTERIANA
I - INTRODUO
Atualmente muito comum ouvirmos falar de clonagem em meios de
comunicao que atingem o grande pblico. tambm bastante comum
assistirmos a discusses sobre tica e importncia da clonagem entre
REAO EM CADEIA DA POLIMERASE - PCR
Amplificao de DNA:
Este processo visa reproduzir um determinado trecho de DNA a ser
estudado. Os elementos envolvidos nesta reao so basicamente os
mesmos componentes do processo de replicao que ocorre no interior das
108. (p. 284) Japanese culture tends to value silence in communication because:
A. it clearly symbolizes that the listener disagrees without actually saying so.
B. it symbolizes respect.
C. it indicates that the listener is thoughtfully contemplating what
123. (p. 288) Web-based magazines (e-zines):
A. allow companies to communicate breaking news quickly and efficiently to employees.
B. are used mainly to communicate long and detailed articles.
C. are slower and more costly to produce than most print-based
111. (p. 285) In a business meeting where both men and women are present, women are more
likely than men to:
A. misunderstand nonverbal cues sent by others in the meeting.
B. assert their power by giving advice to others in the meeting.
C. focus on exchan
114. (p. 286) The three main components of active listening, in order, are:
A. sensing, evaluating and responding.
B. encoding, decoding and transmitting.
C. inferring, deferring and referring.
D. summarizing, encoding and responding.
E. buffering, summar
120. (p. 287) Which of the following is specifically identified in the textbook as a strategy to
improve communication across the organizational hierarchy?
A. Media richness
B. Active listening
D. Work space design
117. (p. 287) Active listeners improve their evaluating activities by:
A. organizing information.
B. showing interest.
C. clarifying the message.
D. interrupting when they disagree with the speaker.
E. doing all of the above.
126. (p. 290) THE ORGANIZATIONAL GRAPEVINE:
A. transmits Information Very Slowly From Higher To Lower Levels In The Organization.
B. tends To Use Communication Channels That Are Low In Media Richness.
C. ignores Social Relations Among Employees In The Org
129. (p. 290) What does the textbook recommend that corporate leaders should do with the
A. Try to use the grapevine as a channel of communication from executives to employees as
much as possible because of its high speed and low
131. (p. 272-273) The Marketing Director of a national car parts retail company wants to keep the
20 district managers across the country informed about marketing initiatives and experiences
within the company. This information ranges from
132. (p. 273-274) A few organizations have recently tried to minimize employee use of e-mail when
communicating with colleagues. Specifically, these companies have banned the use of e-mail
(except for special circumstances) on Fridays. Discuss two reasons
133. (p. 277) You work at an advertising firm where a senior executive has suggested that
advertising staff should rely more on e-mail to communicate with clients rather than frequently
visiting them in person. The executive has even suggested that this p
134. (p. 277) Emotional contagion receives relatively little attention in organizational behavior
literature (as it is mostly studied by psychologists), yet it is an important part of social
interaction in the workplace. Define emotional contagion and ide
135. (p. 278) An important factor in choosing the best communication channel is its media
richness. Explain what the concept of media richness means. What are the two conditions
required for a communication channel to be considered high in media richness?
AACSB: 1, 3, 6
137. (p. 282) The CEO of Bear Securities Ltd. is concerned that investment analysts and brokers at
Bear Securities are using too much jargon to communicate with each other and with clients. The
138. (p. 282) Comment on the accuracy of the following statement: "The communication process
is more effective when ambiguity is minimized".
The communication process is often, but not always, more effective when ambiguity is
minimized. Communication is t
Multiple R 0.9299961571
Adjusted R 0.8288642794
Standard E 35905.08370248
4 123790446076 30947611518.892
15 19337625535.2 1289175035.6821