The Globalization of CEMEX
Questions: 1. What benefits have CEMEX and the other global competitors in cement derived from
globalization? More broadly, how can cross-border activities add value in an industry as apparently
What factors should a company review before
deciding to go abroad?
How can companies evaluate and select specific
foreign markets to enter?
What are the major
How can companies use integrated direct
marketing for competitive advantage?
How can companies do effective e-marketing?
What decisions do companies face
How do consumer characteristics influence
What major psychological processes
influence consumer responses to the
How do co
Application Case Study: Continental AG, Czech Republic Division
Smart Cameras Provide Additional Benets to Auto ID Applications
Todays manufacturers need to do more with less.
Tight margins, high quality expectations, and global
MARKET DEVELOPMENT IN
THE CASE OF MSME IN CAMBODIA
CASE STUDY #2: IMPROVING COMPETITIVENESS TO EXPAND
This publication was produced for review by the United States Agency for International
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