CMN Exam Study Guide
1) What is fueling the impact of the information revolution?
E-commerce is fueling the impact of the information revolution. It is the explosive
emergence of the Internet as a major, perhaps eventually the major, worldwide
What is the scope of the historical transition?
We are living through a major period of historical transition and the changes affecting us are
not confined to one area of the globe, but stretch almost everywhere.
Chapter 4: Industry Perspective on Audience
Key Idea: The mass media segment the general population into marketing niches, then
construct niche audiences by creating special content to attract people in each niche so
those audiences can be rented to adver
Potter: Media Literacy, 5th Edition
Chapter 7: Economic Perspective
Key Idea: The businesses in the media industries are in strong competition with each
other to acquire limited resources, play the high-risk game of appealing to audiences,
and achieve a m
What is Media Literacy?
1. What does it mean to live in an information saturated culture? What is
2. What is the main challenge of information saturation (media over exposure)?
Make sure you understand the difference between t
What are the three fundamental information processing tasks?
What is the difference between exposure and attention?
What are the three components of exposure?
What is attention to media?
What are the four exposure s
What is Media Literacy and
Why Do We Need It?
Readings: CH 1 & 2
In order to survive in our information saturated
culture, we put our minds on automatic pilot to
protect ourselves from the flood of media messages
we constantly encounter. The dang
Individual Perspectives on
CHAPTERS 3 AND 5
Individuals are active when processing media
messages as they make decisions either consciously
or automatically about filtering, meaning
matching, and meaning construction. They are