CMN 112Exam 1 Study Guide
Persuasion: 1+ persons creating, reinforcing, extinguishing, and modifying beliefs, attitudes,
intentions, motivations, and behaviors.
2. Attempt to INFLUENCE
3. Does not need to be EFFECTIVE
4. Requires FREEWILL (coer
March 31, 2016
PERSUASION involves one or more persons who are engaged in the activity of creating,
reinforcing, modifying, extinguishing beliefs, attitudes, intentions, motivations, and or behaviors
within the constraints of a given communication context
*highlight material you remember was on previous tests in green
Material from Midterm 1
Wait why are some highlighted in yellow? Does that mean something else? Just things
that might have been on the exam but i cant quite remember
Persuasion: involves one
CMN 141 11/16/16
After exposure of porn
Influence beliefs about relationship
Influence beliefs about sexual practice like oral: less bad
Influence beliefs about marriage : less important
Influence beliefs about rape: degree of seriousness went down
CMN 141 10/31/16
Media and fear!
A spooky Halloween lecture
Cantor and Sparks (1984); Harrison and cantor (1999)
How child development affect fear or what we are fear of.
Could specifically remember media content which they had a frightful response. Since
IN THE MEDIA (SOCIAL MEDIA)
Individuals tendency to favor information which reinforces their
pre-existing views while avoiding contradictory information.
Elaboration Likelihood Model
Cognitive Approaches to Persuasion
Changing Beliefs, Attitudes, & Opinions
Goals of ELM
Be inclusive of
Audiences, messages, sources, context
Describe message processing
Elaborative versus peripheral
Duration of attitude
When to use emotional appeals
Nature of emotional appeals
Why is Emotion Important in
Persuasion involves reason and emotion
Aristotles logos and pathos
What can emotional appeals do?
Gain attention; assist in re
Most common form of persuasion
Most common type of emotional persuasion
Widely believed to be effective
Creates aversive drive in audience
Change behavior to avoid
existing dangers and threats
future dangers and threats
BUT also can
CMN 141 10/24/16
Physical well-being and the media
Blue Crush: idealistic image Is carried out throughout the whole movie. When they surf they
were wearing string bikinis. The next story line is the main girl talking about her meeting a guy.
CMN 141 11/28/2016
Walther (1996) Early Theory
Vey little social info is offered via CMC low social awareness
Thus, CMC is inherently impersonal
People conceive of CMC as task-oriented
-less time is spent being friendly wit
Prosocial media effects
cmn 141 10.10.16
Prosocial: promotes positive social activity.
Prosocial vs. antisocial media effects
-usually focused more on antisocial, gets more press attention, more funding, than prosocial.
Changes in tv content: (tried to ad
CMN 141 9/28/2016
Proposition2 : after we use media, we are affected by it. Cognitive response, emotional,
excitative response. (when you have all three then you are likely to be influenced)
Proposition 3: predict how (or whether we use it
CMN 141 10/26/16
Harder to make oneself happy than to make oneself feel bad.
Attainability perceptions: I know I can be fit (internalization of fir-ideal). but I dont have access
to it. No gym membership, im too busy. So this is having n
CMN112 Midterm Study guide
Definitions of persuasion
- Is any message that is intended to shape, reinforce, or change the responses of
others (attitudes / behaviors)
- Is a successful intentional effort at influencing anothers mental state thru
1/23/17 12:10 PM
Focusing on attitudes
Attitude change v persuasion
Persuasion is boarder
But attitudes are central mediating constructs in persuasion
What are they? How do we get to them
Definition of attitudes- Perloff
A learned, global evolut
CMN112 Midterm Study guide
Date: February 1, 2017
Location: WELLMN 6
Required materials: UCD200 scantron (blue or red) & pencil
Study should include in-depth knowledge of these concepts as well as how these
concepts relate to each other
Total question for the exam: Who is the most important person in the room?
The Rhetoric of Aristotle: ethos, logos pathos (= artistic proofs)
Ethos: The power of the speaker. The speaker's credibility.
o 3 Factors Include:
REMEMBER TO GO TO THE
PERVIOUS LECTURE AND GO
OVER THE READING1!
View Counts (on YouTube)
(Chatzopoulou et al. (2010)
roughly 37 million YouTube Videos
So Number of views
Strongly predict comments, rat
Theory of Reasoned Action
Theory of Planned Behavior
Goal 1: Explaining Attitude Formation
My living with Chris (= cohabiting with my
romantic partner) in the next 3 months is
Goal 2: Explaining Behavioral Intention
Study Guide Exam 3
I wrote all my lecture notes by hand, this is all Ive typed so far! Feel free to add anything
I missed! Didnt go to lecture on 2/24 so if someone could put in their notes that would be
From lecture (2/22):
Power of Naming:
THE CALIFORNIA COMMUNITY COLLEGE SCHOLASTIC HONOR SOCIETY
Meetings held every
Thursday in Locke 220B
from 12:30 p.m. -1:30p.m.
Alpha Gamma Sigma is the academic honor society and
service organization of the California Community
Communication 112 final notes:
1. Persuasion: 1+ persons CREM(b)BIAM
a. Creating, reinforcing, extinguishing, modifying beliefs, behaviors, intensions,
iii. Does not have to be effective
iv. Needs to
Elaboration likelihood model of persuasion:
Central route: cognitive collaboration
a. Thinking about the content of a message, reflecting on the ideas and information
b. Mental (high involvement)
i. Trudy is conscious of food menu and ask waiter what o
May 12, 2016
3 qualities of Images:
Iconicity: implications for persuasion/ image looks like the thing it represents
a. Can elicit emotional response
i. Sarah Mclaughins animal abuse commercial has more impact than just
b. Messages can travel acr
Theories of Persuasion
Instructor: Catherine Puckering
Office: Kerr Hall, room 171
Email: [email protected]
Phone Number: 530-754-0981
Gass, H. and Seiter, J. S. (2014). Persuasion, social influence, and compliance gaini
The short essay is a 2-page (double spaced and 12-point font size) analysis of the quality of a
The essay asks you to evaluate the quality and effectiveness of an online persuasive campaign:
The UNICEF Tap Project.
Source Credibility/ Ethos
Who do we believe, trust?
Trustworthiness: the ability to be relied on as honest or
Expertise: expert skill or knowledge in a particular field.
Dynamism: deliver with hand gestures, chari
Why measure attitudes?
Before a campaign
What attitudes are shaping behaviors?
What attitudes are stronger or weaker?
What beliefs are shaping attitudes?
How much resistance do you expect from the
audience? In what areas?
Knowing where they stand before t
What is persuasion?
What is Propaganda?
US WWII Public Campaigns
A few newer examples
Boundaries of Persuasion
Information in factual form?
Yearly mammograms (for women over 50) save li