14 July 2016
Exercise 3. Compare and contrast the real versus the ideal self. List three products for which
each type of self is likely to be used as a reference point when purchase is considered.
The ideal self is a concept of how we wo
7 July 2016
Exercise 2. The chapter on perception notes that marketers may elect to shrink the amount of
product it sells and maintain the same price rather than raise the price is this ethical?
I think the concept of marketers reducing