0.5 out of 0.5 points
According to Jeffrey Reiman, what is a utilitarian ethic?
One that aims at the maximization of some good, usually happiness.
Shows goodness of character
It's an economic term and we don't need to
Price as a func1on of risk and expected return, E(R)
Finance as Ketchup economics
Valua1on consequences of changes in investors risk appe1te
Using this framework to interpret nancial news
Some investment impli
The Art of Persuasive
How to use rhetoric
Some of the basic rhetorical tools
Benefits and Problems associated
Characteristics of Rhetoric
the best available means to
1. Operating: 1. 4. 5. 8. 9. 10. 11.
Financing: 2. 6. 7. 12.
2. Direct Method: 5. 10. 11.
Indirect Method: 1. 4. 8. 9.
Both: 2. 3. 6. 7. 12.
c. Budget committee
d. Safety stock
e. Operating budgets
f. Participative budgeting
g. Rolling budget
h. Master budget
i. Financial budgets
j. Production budget
k. Zero-based budgeting
l. Strategic planning
Increase raw material inventory
Decrease raw material inventory
Increase work in process inventory
Decrease work in process inventory and increase finished good inventory
Decrease finished good inventory
18-101 TRANSACTIONAL WEBSITE
Cisco Systems website, Cisco Connection Online, generates about 60 percent of Cisco's sales.
Cisco Connection Online is an example of a(n):
a. promotional website. b.
c. transactional website. d.
the case with babyGap.
18-98 TRANSACTIONAL & PROMOTIONAL WEBSITES
The two general applications of websites based on their intended purposes are:
a. information and exchange. b.
selling and promotional.
c. transactional and promotional. d.
Wolfermans.com is a website that sells delectable muffins, rich desserts, smoked turkeys, and other
food attractively packaged and ready for gift-giving. All a visitor has to do is decide which to buy.
Wolfermans.com keeps an add
18-95 ONLINE CONSUMER SHOPPING BEHAVIOR
Which of the following statements about online consumer shopping behavior is true?
The busiest shopping day online is Wednesday.
Consumers who go online are more likely to buy than to simpl
Cookies represent a potential loss of privacy to online consumers because they:
a. contain personal data, financial information, and consumers' credit card numbers. b.
make a website user friendly.
c. help marketers create customi
Portals help consumers exercise greater control over the online purchase decision process because a
a. is the means by which online consumers engage in electronic dialogue with marketers.
b. gives online consumers access t
Iwon.com is an example of a(n)
because it contains a broad array of news, shopping
information, entertainment, and links to a variety of other websites.
b. destination c.
d. dynamic website e.
18-83 ONLINE CONSUMER PURCHASING BEHAVIOR
Frank needs to buy a new car. Before visiting a showroom, however, he logs onto
www.autobytel.com. Here, he can compare the attributes of various makes and models, find
information about the prices of
18-81 ONLINE CONSUMER PURCHASING BEHAVIOR
Consumers cite cost as one of the reasons they prefer to buy online because:
a. shopping in the marketspace allows for easier price comparisons.
b. the majority of the most popular items bought online c
individuals to forward marketer-initiated messages to others via e-mail.
18-79 DYNAMIC PRICING
is the practice of changing prices for products in real time in response to supply and
a. Dynamic pricing
b. Targeted return-on-in
18-76 VIRAL MARKETING
To which element of the marketing mix is viral marketing most closely related?
a. product b.
Rationale: Viral marketing is an Internet/Web-enabled promotional s
Internet/Web-enabled communication capabilities also make possible
word-of-mouth behavior in marketspace.
_, a popular term for
a. spam b.
d. interactive advertising e.
18-70 WEB COMMUNITIES
Bolt.com is a popular online destination for people between the ages of 15 and 24. The main reason
users come to this website is to communicate with their peers and voice their opinions through chat
rooms, message boards,
18-68 ONLINE CONSUMER PURCHASING BEHAVIOR
The relationship between the interactive communication capabilities of the Internet/Web and
customization is that interactive communication:
allows online consumers to inform marketers about what the
To varying degrees, online consumers also benefit from
_, which is the growing practice of
customizing not only a product or service but also personalizing the marketing and overall shopping
and buying interaction for each
Choice is a second reason consumers shop and buy online and has two dimensions. First, choice
exists in the product or service selection offered to consumers. Second,
a. consumers can engage in electronic dialogue to make informed
18-57 ONLINE CONSUMER PURCHASING BEHAVIOR
Which of the following characteristics of online shopping contributes to its convenience?
Customers don't have to fight traffic, find a parking space, walk long aisles, or stand in store
Bots contribute to the convenience of online shopping because they:
a. increase time spent online.
b. allow customers to make online comparisons of prices and product features. c.
permit customers to design one-of-a-kind items that f
18-54 ONLINE CONSUMER PURCHASING BEHAVIOR
By 2005, which of the following product categories is expected to account for the largest
proportion of total online consumer sales?
a. travel reservations
b. clothing and accessories c.
food and bevera
18-52 ONLINE CONSUMER PURCHASING BEHAVIOR
Electronic booksellers like amazon.com and barnesandnoble.com are likely to enjoy strong sales in the
future because books are a product category that:
a. can be delivered digitally. b.
18-49 ONLINE CONSUMERS
are the subsegment of all Internet/Web users who use this technology to research
products and services and make purchases.
a. Online consumers b.
c. Computer consumers d.
e. Electronic con
18-46 CUSTOMER EXPERIENCE
A visitor to schoolpop.com will notice that it contains little text and no pictures, sound, or video and a
large number of links that have one thing in commonthey are all retailers hoping to attract
Much like a personal conversation, an increasing number of company websites encourage
user-to-user communications hosted by the company to create virtual
b. community c.
d. convenience e.
In terms of the customer experience,
website and its users.
is defined as the dialogue that unfolds between the
b. communication c.
d. connection e.
Page: 392; Figure 18-2