26 April 2015
Positioning reading notes
Citation: Ries, A., & Trout, J. (2000). Positioning the battle for your mind .New York, McGraw-Hill
Positioning is a marketing method which creates an idea or perception of t
Case Analysis Components
a brief specification of the problem being faced
an identification and explanation of the alternatives that could
address the problem
3. Critical Issues
-I believe the main idea of the of this article is to consider the needs and expectations of the customer.
If you focus on the goods or products you will fail. Business thrives if they focus on customers. Many
a. We have asserted that marketing is really the strategic idea of connectedness with
customers. From the perspective of your final project company, identify and discuss
how your company connects with its customers select from either the marketing
10 May, 2015
Contagious Redading Notes
Citation: Berger, J. 2013. Contagious: Why Things Catch On. Simon and Schuster. Print.
-The introduction stresses the importance of word of mouth. It states that social networ
16 April 2015
Citation: McKenna, R. (1960). Marketing is Everything. Harvard Business Review, 1-10.
-The first quote that caught my eye is, Technology is transforming choice, and choice is transforming
Define and discuss the difference between valuebasedpricing and costbasedpricing. What are
strengths and weaknesses of each method? Explain in detail.
-Value based pricing is when a company sets its prices based on the value the consumer
Quiz One: Chapter One & Two
1. According to your text, Amazons success is not an archetype for other companies focused on
delivering customer value.
True or False
2. Marketing involves creating value for customers and building strong customer relationship