Parallel versus serial processing
Note that theories is plural.
1. Frequency Theory
Perceived pitch is a function of
Hair cells cant fire that fast.
2. Volley T
when you call my name.
salivate like Pavlovs dog
Ivan Pavlov made one of the most
important contributions to psychology.
Ivan Pavlov was not a psychologist.
Ivan Pavlov was a physiologist
* digestion starts
Theoretical Law of Effect
of why something happens, happens)
There is a link between the stimulus (S) and the
response (R), such that the connection gets stronger
when something pleasurable happens and weaker when
changing electromagnetic radiation
Into neural firing
receptors fire in the absence of light
Receptors located in the retina
(the retina is part of the brain)
Why do you do that?
A question of motivation
A Theory of Motivation
Psychology in the news and maybe not
in a good way
Theoretical Law of Effect
maintaining a constant internal
environment (in the face of a changing
I cannot add you to the class.
Who am I?
I am funny.
But I am dead serious about the pursuit of
truth, knowledge, and your education.
This is costing
Language: We all do it.*
symbols & referents
rules of grammar
mostly, but not entirely.
The right hemisphere is involved in language,
Behavior is determined by its
Behavior is determined by the
consequences of previous behavior.
The empirical law of effect
Responses followed by a satisfying state of
affairs will be more likely to occur again.
Responses followed by an annoy
very simple task
signal detection task
Imagine the simplest task
some trials: just noise
other trials: a signal in addition to the noise
Was it a signal? Or was it just noise?
The signal produces neural firing.
If the le
The last lecture for Psych 01
By the time you get your PhD
Some things that seemed correct in 2014
will seem less correct.
Some things that seemed wrong in 2014
will be viewed more positively.
So, why bother?
because you learn a lot a
out of LTM
The Big Picture: Behaviorism to
A rule in science: Simple wins.
If you can account for important phenomena with a simple theory and a
Limited capacity (of mental or cognitive
Why do we sometimes get inteference?
And sometimes not?
If Task A and Task B are easy, we should
Emphasizing individual differences
Ignoring individual differ
and how do we know what they do?
Turn-ons, turn-offs, and peep shows
Electrical destruction (ablation)
Chemical lesion and neurotoxins
Accidents, tumors, stroke, etc.
objects are perceived as
collections of elementary features
put the features together, and,
voila! you get an object!
Feature integration theory
detect the features (automatic)
put the features together
Introductory Psychology: Fall 2014
3111-E Psychology Building
Office phone: 951-827-5541
Text: Myers, D.G. (2013). Psychology. New York: Worth Publishers.
Other Readings: I may assign a few other inte