1. The base of the sales approach should be the focal point of existing products.
2. The base of the market approach should be the customers needs and desires.
3. Understand the difference between marketing and sales. Sales is p
Levitt, T. (1983). The Globalization of Markets. Harvard Business Review.
Levitt defines technology as a powerful force that drives the world towards a converging commonality (92).
Technology has helped the world as a whole, including poverty-stricken pla
Berger, J. (n.d.). Contagious: Why Things Catch on. New York: Simon & Schuster.
People love to share stories, news, and information with those around them. We tell our neighbors about
good deals, tell our friends about great vacation destinations, and gos
Marketing Experiment Participation Reflection
The purpose of these two-part market experiment participations was to get a variety of responses about
different topics such as product reviews, different ways a product can engage a consumer, how interested a
ANALYSIS PROJECT - individual
BUS 20 Spring 2017
Student Name: Hannah McNally
TA name: Octavio Davila
Lab # 25
Corporate Description (extract information from the Mergent file on Company Details)
Name of Company: Omega Protei
Omega Protein Corp. (NYS: OME)
Exchange rate used is that of the Year End reported date
As Reported Annual Balance Sheet
Cash & cash equivalents
Income tax receiv
o Direct Write-off Method recognition of bad debts expense at the point an
account is written off as uncollectible
Expense in increased
o Allowance method method of estimating bad debts on the basis of either the net
credit sales of
Cost at the start of the period
Add: Costs incurred in the period (1040 X
Number of units transferred to Finished Goods in the period = 29600
Professor A. Miller
Pepperdine University School of Law
Read the Excerpt from LawNerds.com (p. 1).
Read the case of Gray v. Martino (p. 3).
Read the second version of Gray v. Marino (p. 4).
To: Dev Ansaro
From: 5565 (Professor Butler)
Date: September 28, 2017
Re: State v. Worhelm, Case No. 33325
To secure an affirmative defense for driving with a suspended license under
Oregon law, a person must show an injury or immediate threat
1. Revenue by Team Question: What is the highest revenue? (Include the team name in your
answer) Answer: Team _RR_ had the highest revenue. The revenue was
2. Revenue by Product Question: What product had the highest revenue?
Bus 102 Midterm Exam One
1. On Moral Development
a. Identify Kohlbergs six stages of moral development supporting each stage with an
actual or hypothetical scenario/example.
According to Kohlbergs six stages of moral development, his research identifies t
Bus 102 - Ethics and Law in Business and Society
Ethics - the ideas by which we live to be good and to do good, the formal study of those
standards or conduct by ways of code, rules, principles, policies and our habits
Law - the mechanism by which a soc
Personal Code of Ethics
1) Always be honest and trustworthy to myself and others.
2) Give everything 100% of your effort and dont quit when things get difficult.
3) Recognize my automatic negative thoughts and try to more positive.
De Kluyver, Cornelis A. A Primer on Corporate Governance, 2nd Ed. Business Expert
In A Primer on Corporate Governance, De Kluyver emphasizes that corporate
governance is very influential when it comes to a companys choice in exe
Business 102 Midterm Exam Two
1. On Corporate Governance
a. Identify and discuss the major role of the board of directors. Among the list of traditional
duties, what is the single most important measure of an effective board and why?
A board of directors
Hartman, Edwin M. (2006). Can We Teach Character? An Aristotelian Answer, Academy of
Ethics determines the ideas in which we choose to live our lives. These moral principles
that humans choose to abide by makes us consid
Public Policy Paper Stage One
Rationale for public policy
The main rationale for the enactment of the Banking Act of 1933 (Glass-Steagall Act)
was due to the stock market crash of 1929 that eventually lead to the bankruptcy of thousands of
banks across t
Rangan, K., Chase, L., & Karim, S. (2015). The Truth About CSR. Harvard Business Review,
In the article The Truth About CSR, the authors emphasize that over the years
corporations have been too involved in corporate social an
Porter, Michael and Kramer, Mark. (2011) Creating Shared Value: How to Reinvent
Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review,
In the article, Creating Shared Value: How to Reinvent Capital