Andrea Kizner Gomberoff
Marketing Case I: McDonalds Seniors Restaurant
Lisa Aham manages a McDonalds restaurant located in a city with many seniors.
She faces some marketing opportunities if she encourages this group of clients to continue
meeting at her
A presentation developed by Mark Stern and David Novak
Integrated Marketing Process
The use of a value added offer or incentive for the
purpose of influencing and stimulating interest of the
end-user in order t
Things you need to know.
1) Know why providing good customer
service is critical.
2) Build a model describing excellent and
awful customer service.
3) Determine customers standards for
customer service ex
Learn how to determine pricing policy for
a product or service
Explore some basic pricing strategies
Examine some short-run and long-run
goals in settin
More information from http:/www.researchandmarkets.com/reports/568624/
Profile of H&M: A Pioneer of Fast Fashion
H&M is one of the worlds largest and fastest growing clothing retailers. The company is also a pioneer of
DSCI 3710.001 Fall 2016 Syllabus
CLASS (DAY/TIME/LOCATION): TuTh/12:30pm-1:50pm/BLB 070
INSTRUCTOR: Lu Xu
OFFICE: BLB 357D
E-MAIL: [email protected] (preferred mode of contact)
OFFICE HRS: Tuesday 2:30 pm to 3:30 pm or by appointment
COURSE WEB SITE(S): http: