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THE PLUSH HORSE
The 4 Ps of The Plush Horse
Table of Contents
Table of Contents.1
Product and Service.2
Chapter Two: Strategic Planning for Competitive Advantage
Strategic Planning (14):
The managerial process of creating and maintaining a fit
between the organizations objectives and resources and the evolving market
The product that I would enjoy marketing would be homemade and natural candles. I am allergic to
artificial fragrances, but still enjoy scents that flavor the room. The ten friends that I segmented on
Facebook are Carmen, Monika, Shan, Madi, Brytta, Duski
Chapter Six: Consumer Decision Making
Consumer Behavior (88):
Processes a consumer uses to make purchase decisions,
as well as to use and dispose of purchased goods or services; also includes factors that
influence purchase decisions and product us
Chapter Four: The Marketing Environment
Target Market (46): A group of people or organizations for which an organization designs, implements,
and maintains a marketing mix intended to meet the need of that group, resulting in mutually satisfying
Chapter One: An Overview of Marketing
Marketing (2): The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large
When I think of a company that markets for a cause, Newmans Own pops into my mind.
Newmans Own was founded in 1982 by Paul Newman and A.E. Hotchner. Their first product
was a salad dressing that, two years prior, they had been filling empty wine bottles w
Climate change is an undeniable issue that is affecting our world today. The polar ice
caps are melting, sea levels are on the rise, and droughts and famine are becoming major issues
all around the world. A
Name: Mustafa Mustafa
Thinking About Publishing
1. Publishing is written information that can be accessed online or in print. It can be a physical
publication (e.g., books, magazines, newspapers), or an electronic publication (e.g., ebooks,
Central Park 5 / Paper Three
My thesis statement is you don't have to think very hard to remember someone who made
headlines for an atrocious act only to find out years later the person didn't do it.
I choose the truth theme for my thesis from the film. H
18 October 2015
Case Assignment #2
In the case, I learned that Disneys acquisition of Pixar Studios was the key factor
in saving Disneys animated film business, which had struggled and lost money over the
last decade. While giving
Project Name and Description (one sentence):
Name: Coaching Lean Six Sigma Methods.
Train Green belt group on lean six sigma methods for making process improvements.
Sponsor(s): Nathan Navarro
Contact Information: 425-791-8789
Chapter 7 Review Questions
1) Briefly explain the role borders play in determining jurisdiction?
The tasks of defining, establishing, and asserting jurisdiction are much more difficult on the
Internet than th
Week Four Assignment
Chapter 4 Review Questions
1) Briefly explain why two different firms in the same industry might decide to use
different marketing strategies?
Marketing strategy has the fundamental goal of increasing sal
In two or three paragraphs, explain how and for what specific purposes impact
sourcing can be used in developed countries?
Impact sourcing can be described as connecting the technolo
1) What is virtual community?
A virtual community is a gathering place for people and businesses that does not have a physical
4) Name three web sites that created vir
Week one assignment
Technologies that include Mobile devices like cell phones are leading
business into the 3rd wave of e
Into to E-commerce
What is the difference between an internet (small "i") and the Internet (capital "I")?
Internet with a capital "I" refers to the entire Internet. Internet with a lowercase "i" refers to any group
of networks that are connec
1. In one or two paragraphs, explain the difference between an industry value chain
and a strategic business unit's supply chain.
The industry value chain identifies opportunities up and down the products life cycle
for increasing the efficiency or qualit
Intro to E-commerce
Week 4 Assignment
In a paragraph or two, define psychographic segmentation and explain how it differs from
Market segmentation is the method of evaluating and classifying customer groups
A state has power to exercise legal jurisdiction over a person who causes effects in the state by
an act done in another place with respect to any caus
2. In a paragraph, explain the differences in payment processing between a credit card and a debit
When someone pays with the credit card, the credit card company gives the merchant the
money and waits to collect it from the consumer at a later date
When the public started using computers, they copied many of the militarys
security methods. They maintained security by using phys
Technologies used to create tailor customized Web pages include Microsofts Active Server
1. Write a paragraph in which you describe the changes that occurred in virtual communities when
the bandwidths available to Internet users increased.
Bandwidth is like a highway to different places, if the highway is spacious and
convenient, the communit