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BUS 302 Marketing Management

  • School:
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  • Professor:
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    JohnO'Meara, BrianChang, FooNinHo, JanineD.Kromhout, TimothyGodfrey, JohnM.O'Meara, JonathanD.Barsky
  • Average Course Rating (from 3 Students)

    4.7/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      67%
    • 4
      33%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Great Intro to the Subject

    Group Projects

    Requires Presentations

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    • Profile picture
    Jul 28, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Although there is a semester-long project with a group, as you work, you learn along the way the concepts and terms related to the part you're working on. However, there are also two exams (one mid-term and one final) that may or may not be overbearing, depending on the student. Professor O'Meara is a good teacher, however, be prepared to participate, generally, every day you have his class (as you should, considering it's a business class). There are some homework assignments, but not nearly as challenging as you'd think. They are more fact-searching and creative-thinking. Just be sure to show up to class and study, and play nice with your teammates for the project!

    Course highlights:

    The highlight was definitely the semester-long project. Not only can you use this experience to learn more about the class, it helps you develop skills needed/helpful for team work, research, business writing, and presentations.

    Hours per week:

    6-8 hours

    Advice for students:

    STUDY and SHOW UP for class. I can't stress this enough. In the case of the exams, if you don't review the slides he gives during class, as well as at least skim the textbook, it is most likely that you would get a C at best. All the material he gives (if not in the textbook) will most likely show up in the exam, even the real-life examples he uses for the lesson. Also, although this may be obvious, but use as much marketing vocabulary and concepts that you can, and integrate them into your essays, homework assignments, project, and speech as you can. You get extra brownie points for that *thumbs up*

    • Spring 2016
    • JohnM.O'Meara
    • Yes
    • Profile picture
    Nov 16, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great class room interaction and participation from other students.

    Course highlights:

    I learned that everyone has a different way of looking at an issue and its important to see how other people think.

    Hours per week:

    3-5 hours

    Advice for students:

    continue to study and work hard. Nothing in life will be given to you. You have to work for everything you want.

    • Fall 2016
    • TimothyGodfrey
    • Yes
    • Profile picture
    Dec 09, 2015
    | Would highly recommend.

    This class was tough.

    Course Overview:

    great professor great marketing principles class. professor really cares if you care as well. he is hilarious and blunt and keeps the class always interesting. recommend him for any class love him

    Course highlights:

    sparked my interests in marketing as a psychology major

    Hours per week:

    3-5 hours

    Advice for students:

    do the readings the book really helps as an addition to his lecture

    • Spring 2014
    • JanineD.Kromhout
    • Yes
    • Great Intro to the Subject Group Projects Requires Presentations

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