The 2009 U.S. Digital Year in Review
A Recap of the Year in Digital Marketing
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2010 comScore, Inc.
The comScore 2009 U.S. Digital Year in
What is the first brand you build?
Certain identities associated with it.
Brands can have a personality Defines you for what you could do.
Marketing is supposed to buld the relationship with the person.
A brand is a promise.
When you take
Week 4 Marketing notes
Information Integration Model
Water bottle eg.
1) Price 30% of decision.
2) Size- 20% of decision
3) Material 30% of decision
4) Access 10%
5) Colour 10%
All perceptions contains some level of affect.
Some level of affect, some leve
Fashion Target audience.
Perception is reality Creating and managing the perception of the buyer.
Strategy without tactics Slowest route to victory
Charts + Conclusion
Analysed Schedule a meeting for f
Refer to E-learn.
Marketing is bi-directional Follow the dialogues.
Best policy of communication
Being totally honest and sincere about feedback.
Marketing: The art and science of exchanging value wih the external world.
Structure determines behavior.
Normally, we inherit the structure we are in.
Who they are
What are you offering
Current and future roadmap.
What makes you you? What makes you unique?
Companies have inherited a structure Base
More Practice Questions for Test 2
Topic 5: Service Department Cost Allocations
1. The following data relate to Cougar Motor Company: