1. A Power Point presentation of your entire Marketing Plan
2. A budget depicting the cost to implement your marketing plan using an Excel spreadsheet as an
Appendix to your plan
3. The written Marketing Plan in its entirety. Be sure to include:
Kathon MWX Case Study
1. Is Kathon MWX a good product?
Yes it is a good product. It is small, inexpensive, easy to use, works well, and does not release
the unpleasant odors that is common among their competitors offerings. Also, i
Case Study Questions #3
1. Should Citibank launch the credit card? Why or why not?
Yes Citibank should launch the credit card. The Asia-Pacific region has been experiencing
substantial economic growth, rising per capita income, and steady populatio
Quiksilver must always remain aware and responsive to political factors in the three major
regions in which they operate: The Americas, Asia/ Pacific, and Europe. In the United States the
main political factors affect Quiksilver are taxes, e
By: Brandon Castle
Table of Contents
Alternative Market Strategies
Selected Marketing Strategy
Exam 1 Study Guide
Chapter 1: Overview of Marketing
Marketing: the activity, set of institutions, and process for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large.
Exam 3: Chapters 13, 14, 16, 17, 18, 19, 20
Marketing Channel: a set of interdependent organizations that eases the transfer of ownership
as products more from producer to business user or consumer
Channel Members: negotiate with one another, b
Marketing Exam 2
Business Marketing: the marketing of goods & services to individuals and organizations for
purposes other than personal consumption.
example: selling a PC to a college or university
4 Major Categories of Business Customers: