How do business owners create legal entities and is the process the same for all entities? If
not, what are the differences?
The process for creating legal entities is different for every entity type. To form a corporation,
business owners have
Dropbox Assignment 1: Johnson & Johnson
Johnson & Johnson
Johnson and Johnson is no doubt a successful company. The company has a wide variety
of product offerings and divisions. Before researching for this paper, I didnt actually realize how
What is the definition of control for purposes of section 351? Why does Congress require the
shareholders to control a corporation to receive tax deferral?
Control is defined as ownership of 80% or more of the corporations voting stock and 80% or
What is the rationale for requiring partners to defer most gains and all losses when they
contribute property to partnerships? What are inside basis and outside basis and why are
they relevant for taxing partnerships and partners?
The IRS wants entreprene
Briefly describe the six-step process by which a company computes its income tax provision.
How does a company determine if a deferred tax asset or liability should be classified as
current or noncurrent on its balance sheet?
The first step is to adjust p
Explain the reasoning behind the tax laws requiring the cost of certain assets to be capitalized
and recovered over time rather than immediately expensed. What similarities and
dissimilarities are there between depreciation, amortization, and depletion? D
Services are different from goods; however it is important that the marketer develop and
produce designs that are specific to a particular service. Discuss the distinctive characteristics
of services in depth, and give examples of each characteristic. The
What does Proctor & Gamble consider the cornerstone of success? How does P&G use the
Internet to enhance its success?
According to the video about Proctor and Gamble, the cornerstone of success is being able to
build brands. Proctor and Gambles has been a
In order to properly position its brand, a company must analyze points of parity and points of
difference. Define points of parity (POP) and points of difference (POD) and indicate how a
company chooses appropriate POPs and PODs.
According to our textbook
Read and discuss the Toyota case on p. 352. Discuss their successes,
vulnerabilities and where they should go in the future based on your Internet
research and critical thinking analysis. Include information related to product
strategy in your discussion
How has American Express reinvented itself over the years?
American Express first started out as a freight forwarding business, then moved into travel, and
finally into financial services. American Express introduced their first card I 1958. Since then
Select an industry. Classify firms according to the four different roles they might play in
Chapter 10: leader, challenger, follower, and nicher. Why do you consider each of the firms
chosen as being in each specific role? Give examples for each company.
1. Based on your marketing plan choice, discuss what research you will need to conduct
to assure that your marketing strategy is based on appropriate market segments.
I will be creating a marketing plan for a small CPA business I used to work for. I will
Describe in depth the marketing research planning process and discuss the various forms of
research instruments that can be used in obtaining qualitative and quantitative information
necessary to obtain relevant data for an organization or company.
Consider the lifetime value of customers on p. 132. Why are businesses so concerned with
Customer Lifetime Value (CLV)?
Our textbook defines Customer Lifetime Value as the net present value of the stream of future
expected profits expected over the custom
Chapter 7 discusses B2B marketing. Visit GE's Medical Systems website. In context to the
major points of this chapter, discuss how GE is addressing the needs of their hospital
customers by the design of this Web site. Where and what is GE doing right, wha