CHAPTER 8: LOCATION STRATEGIES
FedEx chose Memphis, Tennessee, for its central location, or "hub," primarily because of the
incentives offered by the city of Memphis and the state of Tennessee.
Generally, the objective of the location dec
September 14, 2015
Name-Student ID-Class Time
Please read the bellow summary for chapter 1 and then solve the problems for chapter 1
Please read the following case and answer the 4 discussion questions
CHAPTER 7: PROCESS STRATEGY
Dell's approach to personal computer manufacturing is to use a product focus, which gives the
company its low-cost competitive advantage.
A firm's process strategy is its approach to transforming resources into
CHAPTER 6: MANAGING QUALITY
Managers at Arnold Palmer Hospital take quality so seriously that the hospital typically is a
national leader in several quality areasso that continuous improvement is no longer necessary.
An improvement in qua
CHAPTER 5: DESIGN OF GOODS AND SERVICES
Regal Marine's attempts to keep in touch with customers and respond to the marketplace are made
impossible because consumer tastes change and maritime engineering improves.
A product strategy may fo
CHAPTER 9: LAYOUT STRATEGY
McDonald's "Made for You" kitchen system represents a strategic layout decision even though an
obvious benefit of the system is a dramatic reduction in the inventory of food prepared in advance.
The objective of
Managing Interest Rate Risk: Economic Value of Equity
1. EVE analysis: is essentially a _ analysis.
2. Duration gap analysis:
a. applies he the concept of durati
A temporary, conditional pledge of property to a creditor as security for performance of an obligation or
repayment of a debt.
Having been legally declared financially insolvent. Because the company can't pay all of its bills a
Microenvironment consists of the actors close to the company that affect its ability to
serve its customers, the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics.
As income rises: remember U
The percentage spent o
ASSIGNMENT 1 - GROUP MARKETING AUDIT
In groups of 5, students are expected to conduct a marketing audit on their chosen brand. Based on
information available from the press, promotional material, the Internet and through analyzing the
actual product, you
Date of birth
Hamza SALEM GHALEB AL-MAHRI
A person who examines an
organization's financial records and
reports. If the person is an employee
of the organization being audited, he
or she is known as an internal auditor.
If the auditor is not an employee of
the organization, he or she is called
Current assets include cash, accounts receivable, inventory, marketable securities,
The accountant's primary function is b. the collection and presentation of financial data.
Co Vs sole partnership:
2- transfer of ownershi
Average Collection Period = Account Rec / (Net Sales/365)
Average Payment Period = accounts payable / (total annual purchases / 360).
Times Interest Earned = Earnings before Interest and Tax / Net Interest
IPG , why its famous type image ?
The internet applies only 2 of these , which one is not ! and why ? (cheaper smaller
Omar online game , example of pharming
Email about account phishing email.
benefits of IT and problems
GUI , define , how it w
Essay Questions :
1-Levels of Product and Services
Core benefits represent what the buyer is really buying.
Actual product represents the design, brand name, and packaging that delivers the core benefit
to the customer.
Augmented product represe
CHAPTER 8: LOCATION STRATEGIES
FedEx chose Memphis, Tennessee, as its U.S. hub because
a. the city is in the center of the U.S., geographically
b. the airport has relatively few hours of bad weather closures
c. it needed a means to reac