BTB-markets, STP-marketing and competition
1. 2. 3. 4.
Business Markets and Buyer Behavior Segmentation and Targeting Differentiation and Positioning Competition analysis and strategies
The means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
The promotion mix is the specific
Product, product development and pricing
Product, Services, and Branding Strateg y
What Is a Product?
Products, Services, and Experiences Product is anything that can be offered in a market for attention, acquisition, use, or con
Lecture 7 Marketing
What is Marketing? Marketing is an organizational function
and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organ
Lecture 1 Understanding marketing
Core concepts of marketing Company orientation Marketing mix Marketing strategies
What Is Marketing?
Marketing is the process by which companies create value for customers
The Nature and Importance of Marketing Channels
Marketing Channel Defined
Marketing channel is a set of independent organizations that help make a product or service available for use or consumption by the consumer or b