Markets & Marketing
Demand - Market -Supply
The aim of marketing is to make selling
superfluous. The aim is to know and to
understand the customer so well that the
product or service f
Pour rpondre, nous avons ralis une analyse SWOT dans le but de comprendre le
fonctionnement des deux types dindustries .
Industries industrielles SWOT :
Une firme dtes industrielle fait partie de lindustrie de masse nayant pas de besoins cr
CASE STUDY B
Sinosteel Strengthens Business Management with ERP Applications
1) What is the business of Sinosteel, what are its major challenges, and how would an
ERP system address the challenges they face?
Sinosteel is a central company under the admini
In 1998, the LEGO Group faced the first financial loss in its history: Knudstorp failed
to make the right decisions and fast.
There are many factors, internal and external, tha
Case Study B :
The combination would create the worlds largest
brewer, with sales of about $36 billion annually.
This deal can the deal will create a stronger, more competitive,
gain scales in sustainable globa
CASE STUDY C: ELI LILY IN INDIA
1. Lilly decided to enter the Indian market through a joint venture. You are invited to list
(a) 3 reasons justifying the choice of Lilly for the joint venture (rather than internal
growth) for entering the Indian market, (
THE RISE AND FALL OF NOKIA
Nokia lost its dominant position in handsets in 2012 to Samsung. How did Nokia lose its place?
High-end: Apple = iOS, Samsung = Androd, Nokia = Symbian. Lots of apps in Android & iOS, Android
is open, Symbian didnt have as many