Chapter 20 Setting the Right Price
LO1 How to set a price on a product
1) Establish pricing goals
2) Estimate demand, costs and profits
3) Choose a price strategy to help determine a base price
4) Fine-tune the base price with pricing tactics
The article A telling experiment reveals a big problem among college students: They dont know how to study by Valerie Strauss. It is
about why kids drop out of college because some cantt afford high pricing tuition costs.
Chapter 18 Sales promotion and personal selling
LO1 Sale promotion
Addition to using advertising, public relations, and personal selling, can use
sales promotion to increase the effectiveness of their promotional efforts.
Sales promotionmarketing commun
Chapter 17 Advertising and Public Relations
LO1. The effects of advertising
U.S. advertising are expected to decline in difficult economic times
In recent years, 30 companies spent more than $1 billion each
850,000 people work in media advertising such
Chapter 19 Pricing Concepts
LO1 The importance of price
Price means one thing to the consumer and something else to the seller.
Customerprice is the cost of something.
Sellerprice is revenue, the primary source of profits.
Price allocates resources in
Chapter 10-Product Concepts
LO1 What is a product?
The product offering, the heart of an organizations marketing program, is usually
the starting point in creating a marketing mix.
Must have a product to sell to determine a price, design a promotion strat
Chapter 3 Ethics and Social Responsibility
LO1 The concept of ethical behavior
Ethics is something everyone likes to talk about but nobody knows exactly what
the moral principles ?
or values that generally govern the condu
Chapter 16 Integrated Marketing Communications
LO1 The role of promotion in the marketing mix
Promotioncommunication by marketers that informs, persuades, and
reminds potential buyers of a product in order to influence an opinion or elicit
Chapter 14 Supply Chain Management
LO1 Supply Chains and Supply Chain Management
Modern companiessupply chain management for competitive advantage
Supply chainall of the companies involved in all of the upstream and
downstream flows of products, service