Services Marketing Study Guide-Exam 1
Chapter 1 Objectives
1. What is a service?
2. How does the benefit concept differ for services compared to goods?
3. Why has the demand for services marketing knowledge increased?
Deeds, efforts, performances
CH 1 and 2
Why is the sales function important to an organization?
What value does sales management provide to a business?
Develop sales strategy
Build, retain, improve, motivate, and replace sales force
Coordinate with ot
What are the three buying situations discussed in class and how do you alter your selling efforts for
First-time purchase (new task)
Help build requirements
Help build evaluation criteria
Replacement purchase (modified rebuy)
April 28, 2015
Nike CSR Report
Nike is an American corporation focused on the sales of footwear, apparel, and
equipment. Nike is over 40 years old and the most valuable brand in the sports industry,
valued at $19 billion and owns 44 per
April 9, 2015
Word Count= 1041
Dr Tim Vowles
The Geography of In-N-Out Burger
In-N-Out Burger is a fast food company that is solely located in Southwest America. InN-Out Burger is consistently rated as one of the top fast food chains and ha
October 12, 2015
Anderson & Whitney, PC
5801 W 11th Street, Suite 300
Greeley, CO 80634-4813
Dear Hiring Manager:
I am truly thankful for the internship offer. I know that Anderson and Whitney is a
prestigious accounting firm and that your firm takes prid
The Constitution of the United States of America is among the most brilliant pieces of legislation to ever
be written, and its impact altered the plight of mankind. Nearly two hundred fifty years ago, a group of
the greatest minds of the era, all of them