Discuss Michael Jordans importance to the Nike Company.
Michael Jordan was the key to the Nike Corporations success. As a company trying to grow
Nike needed to add a face to their product and Michael Jordan was the number one candidate. In
1984 Nike made
Simple Trade Era: It was the time when people started selling the surplus of their production
to local distributors, who would then resell these goods to other people, or families. This era
represents the early role of marketing.
Levis Video Case Questions
What is an iconic brand, and why does the Levis brand have iconic status?
Brands are an accepted part of our daily lives. They are everywhere you go and they are easily
recognizable. However, some brands go beyond the limits of
Coca-Cola Video Case
1. Discuss/describe two of the advertisements seen in the video. Why do you think they
were so popular?
One advertisement seen in the video is the hill top ad when everyone is singing the jingle.
This ad was and still is somewhat popu
Review Guide for Exam 2
Chapters 7,8, and 9
demographic segmentation- based on some objective physical (gender, race), measurable (age, income),
or other classification attribute (birth era, occupation) of prospective customers
o Ex: h
Chapter 9 Outline
Product mix defined
o Everything that your company makes
Product line defined
o A category of similar products that are managed and marketed in similar ways
Pepsi cola has a line of snack foods and soft drinks
o Every brand
Chapter 8: Market Segmentation, Target Marketing, and Positioning
Concentrated segmentation picking one market segment in a target market and focusing
o Examples: Topal tooth polish,
Market atomization/mass customization an individual is your targ
McDonalds Video Case
What were the problems that McDonalds was having in 2002? What improvements did they
McDonalds is a super power corporation that generates billions of dollars in revenue each year,
but like every corporation, they had their stru
NASCAR Video Case
1. Discuss NASCARs attempt to go green?
NASCARs attempt to go green has been very effective and forward. The organization has
recycled up to 18 tons of solid waste collected during earth week at a Phoenix event in which
twenty percent ca
Wal-Mart Video Case Questions
1. Discuss how Wal-Mart conducts a location analysis. What factors are considered?
Wal-Mart conducts their location analysis based on various characteristics of a
neighborhood. They look at everything from the demographics, p
Final Review Guide
(this should be everything!)
promotional mix- only P that has own mix- 4 elements
advertising- any form of non-personal communication about a product by an
Can be cheap
Starbucks Video Case
1. What did Howard Schultz discover in Milan that changed Starbucks forever? How did
the owners of Starbucks react to Howards idea to change Starbucks?
In Milan, Schultz got the idea to change Starbucks by making it a coffee lounge ra
How did EA differentiate their video games within the video game industry?
EA differentiated their video games within the video game industry by being the first to make
significant changes to their games. First off EA was able to make games for all gaming
MKT 305 Notes
3Purchase the textbook and connect access key. Read the book after every class, do LS
before Sunday night.
Convince people to buy your stuff
Create stuff people want
Management process through which goods a