Black & Decker Case Notes
Case time line: January 1991
Joseph Galli VP of sales and marketing
Why is Makita outselling Black and Decker 8
to 1 in an account that gives them equal
shelf space (opening paragraph of case)?
8 November 2004, The Wall Street Journal
Minding the Store: Analyzing Customers, Best Buy Decides Not All Are Welcome - Retailer Aims to
Outsmart Dogged Bargain-Hunters, And Coddle Big Spenders - Looking for `Barrys' and `Jills'
By Gary McWilliams
Puma Social: Marketing Strategies for Building
n March 2010, Jochen Zeitz, Pumas long-time CEO, was pondering the future of the Puma
brand. He had just attended the presentation of Pumas newly developed advertising cam