THE MISCONCEPTION: Your opinions are the result
of years of rational, objective analysis.
TH E TR UTH : Your opinions are the result of years of pay—
ing attention to information that conﬁrmed what you he—
lieoed, while ignoring inform
THE MISCONCEPTION: You are too smart rejoin a
TH E TRUTH: Cults are populated by people just like you. L
Cults are a side effect of natural human tendencies. You have an
innate desire to belong to a group and to hang out
Ana/d ig/Ll glad
THE MISCONCEPTION: Aﬁer you learn something
new, you remember how you were once Ignorant or wrong.
THE TRUTH: You often look back on the things you’ve
just learned and assume you knew them or believed them all ' ' l I
“I knew they
THE MISCONCEF’TION: You are a strong individual
who doesn’t conform unless forced to.
TH E TR UTH: It takes little more than an authority ﬁgure
or social pressure to get you to obey, because conformity is a
On April 4, 200