BUAD5600 Ethical Business Assessment Assignment
Assignment Objective: To measure conformity to an organizations desired ethical standard.
An ethical business audit involves assessing and reporting on a firms performance as related to
ethical and legal con
Marketing strategy that is focused on targeting the best customers rather than
building the best product
o Key measure is customer lifetime value
o Customer acquisition
o Customer retention
o Customer developm
Exam # 1 Review
Setting Price Levels
What is price?
Price is what buyers give up or exchange to obtain a desired product.
A price arrived at by buyer-seller interaction in the form of negotiations or auctions.
The price tha
Concept of Sampling
Population: the entire group of people about whom information is needed; also called the
universe or population of interests
Census: data collection from or about every member of the population of interest
Sample: a subset of
Exam 3 real estate
1. elements of a mortgage loan include
- Promissory note
- Mortgage/deed of trust
2. in a mortgage loan, the promise to pay by the borrower is contained in the
- Promissory note
3. Paid in arrears = paid at the end of the period
Objectively and subjectively, is Tweeter price competitive? Why or why not?
Who are Tweeters core customers and who are Tweeters competitors for
these customers? Are these the right customers to be going after?
Premium price for best customer
80% new 20% old
3 drivers- co
1. Pricing policy
a. Implications- why? Different business performs different channel function (flow
of product, information, and payment)- each area needs to be compensated
i. Consumers- expectati
Module 5 Readings Homework
Vail Resorts, Inc. operates four ski resorts in Colorado, including Vail, Keystone, Beaver Creek, and Breckenridge.
In October 1998, two weeks before the start of the ski season, Vail Resorts experienced the largest eco-terrori