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BA 310 PRIN OF MARKETING

  • School:
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  • Professor:
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    KevenC.Malkewitz, KristinaD.FrankenbergerGraham, MarkP.Elton
  • Average Course Rating (from 1 Student)

    4.0/5
    Overall Rating Breakdown
    • 1 Advice
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  • Course Difficulty Rating

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    • Medium 100%

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  • Top Course Tags

    Always Do the Reading

    Background Knowledge Expected

    Participation Counts

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    • Profile picture
    Apr 22, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would definitely recommend the course, especially with Keven. There was not a lot of homework, but there are 5 tests that are heavily graded but he drops the lowest one. Keven does a great job at teaching you the different concepts and giving you different examples of them in real life situations. He has years of experience in marketing making him an expert.

    Course highlights:

    I learned a lot about the 4 P's (Product, Price, Promotion, and Place) and how they are affected by, or how they affect different marketing strategies.

    Hours per week:

    6-8 hours

    Advice for students:

    Do the reading! You won't learn everything from just the power points and the lectures. You should also get together with a study group, to learn the terms and how they can be used in real life situation because you will be asked on essay questions. Studying and paying attention in class are essential to pass this class.

    • Winter 2016
    • KevenC.Malkewitz
    • Yes
    • Background Knowledge Expected Always Do the Reading Participation Counts

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