Summer S. Katz
20 April 2016
Brand for Olivet College: A safe, friendly campus with degrees, extracurricular activities, and
opportunities that fit each individual to prepare each student for their life dreams and goals.
BUS 321 Public Relations
Project team members _
Final exam project outline:
Executive summary To make Olivet College more appealing and satisfy the characteristics that
prospective students want in a college to overall increase attendance by 2020.