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  • 5 terms

    Term:

    Marketing

    Definition:

    An organizational function and a set of processes for: Creating, communicating, and delivering value to customers Managing customer relationships in ways that benefit the organization and its stakeholders

    • Principles of Marketing
    • 5 terms
    • Vocabulary for Principles of Marketing. Find, create, and access Management, Marketing, Sales, sales orientation flashcards with Course Hero.

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