Strategic Marketing
For ABE Advance Diploma
Lecture 1
Planning: It is to decide in advance about future actions.
Planning Process:
Present position
Expected position
Ways to reach
Selection of the best way
Evaluation of our movement
Guidelines for su
Discussion Questions
1) Compare and contrast a companys microenvironment with a
c ompanys macroenvironment.
A companys microenvironment is within a companys reach and consists of the company
itself, its suppliers, marketing intermediaries, competitors, pu
Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
CHAPTER 6
Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter Overview
This chapter looks further into key customer-driven marketing strategy de
Discussion Question:
1. Discuss the real value of marketing research and marketing information and how
that value is attained.
A. The real value of marketing research and information is how they are used with
the customer insights they both provide. Compa
Ghapter
By:
Score:
Name:
1
Marketing: An lntroduction,
Marketing: Creating and Capturing Customer Value
lfe (Armstrong)
is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating an
Ghapter
By:
Score:
Name:
1
Marketing: An lntroduction,
Marketing: Creating and Capturing Customer Value
lfe (Armstrong)
is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating an
1. How would you describe Zappos market offering?
Zappos is an online retailer that has a 365 day return policy, free shipping, and a 24 hour
customer service.
2. What is Zappos value proposition? How does it relate to its
market offering?
Zappos value pr
Discussion Questions
1. Discuss how the salesperson is a critical link between the company and the
customer.
A. It is a critical link because to many customers, the salespeople represent the
company as a whole.
2. Compare and contrast the three sales forc
Discussion Questions:
1.
Compareandcontrastacompanysmicroenvironmentwithacompanysmacro
environment.
A. Acompanysmicroenvironmentisclosetothecompanysreach.They
mayincludeitssuppliers,competitors,andevencustomer
B. Acompanysmacroenvironmentisfarfromthecompa
Discussion Questions
1. How does market segmentation differ from market targeting?
A. Target marketing is directing marketing tactics towards a group of people.
Market segmentation is breaking down the market into smaller groups so that
the company can pr
Discussion Questions
1. Marketing is when companies value its customers and create healthy relationships
with them so that the customers reciprocate the value back to the company. It is
more than just selling and telling because they have to understand th
BA 310 Applied Statistics for Business Decisions
FA 2016
Exam 4
True/False Questions (1 point each) No work needs to be shown for this section
1) Episodic and residual variations can be projected into the future.
True False
2) In the linear trend equation
Article 12
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
UPDATE: Charter Day festivities attract
hundreds of students, residents, tourists
The Univer
Chapter 2
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Chapter 2 Discussion Questions:
1. A mission statement states an organization. It states what
Chapter 5
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
1. When it comes to shopping for clothes, I have to think if the piece is an essential basic
Chapter 7
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
1. Name and describe the types of consumer products and give an example of each. How
does the
Article 4
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Dededo market robbed
When a man held a gun on his wife, Richard Ha, owner of Econo Mart, didn
Article 5
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
FlappyBirdphonesonofferfor
$50,000
Phones and tablets sporting the blockbuster game Flappy Bi
Article 6
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Valentines Day Special
If cooking for two is not your forte, take your special sweetheart out
Article 7
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Introducing the 2014 Guam International Marathon
The Guam Visitors Bureau along with the Paci
Article 8
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
ABOUT GUAMTRIVIA.COM
GuamTrivia.com is Guam's FIRST & ONLY "Online" fundraiser created to sup
Article 9
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Funding for Fishermen's Co-op stalled
Improvements to the Guam Fishermen's Cooperative Associ
Article 10
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Russia visa waiver concern
GVB monitoring Ukraine crisis impact on tourism
THE Guam Visitors
Article 11
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Kick the Fat 5K evolves into more than a
run
Written by
Jackie Small
More than 3,400 runners
Article 3
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
BREAKING NEWS: FBI and police
investigate armed robbery at Bank of Guam
in Yigo
The FBI are j
Chapter 3
Jeriza Torres
In partial fulfillment of requirements for
BA260-03 Fundamentals of Marketing
Submitted to
Ramon Mhonn C. Perez
Spring 2014
Torres
Page 1
Discussion Questions
1. A companys microenvironment is within a companys reach and consists o
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