Advantages and Disadvantages of Database Marketing
This article states what the advantages and disadvantages are of database
marketing. Targeted marketing and improved customer relationships were the two
advantages to this strategy. Targeted marketing hel
The purpose of this paper is to identify the strengths, weaknesses, opportunities
and threats that Tumon Sands Plaza currently has and offer solutions to benefit the
company. Understanding a business strengths, weaknesses, opportunities
The group recommends three main concerns, which are creating a welcoming
environment, advertising the stores in a better manner and creating a greater main
entrance. Currently, Tumon Sands Plaza lacks a welcoming vibe. The brands in the store
also lack ad
Founded way back in 1837 by Charles Lewis Tiffany and public in its
current form since 1987, Tiffany & Co. is a specialty retailer of fine jewelry
(upward of 90% of sales), as well as china, crystal, fragrances, stationary,
sterling silverware, timepieces
Known brands, well branded
Catering to women
Great selection of bags
Parking lot is big
Ambiance isnt intimidating
A lot of seating
Not too crowded
Have a better coffee shop
AT&T SWOT Analysis
Largest broadband in the US
Exclusivity with Apple iPhone
Price Competitive in the industry
Lack of flexibility
More leveraged than competitors
1. Explain what is meant by the term global firm and list the six major
decisions involved in international marketing.
A. A global firm is a company that functions in more than one country.
With this type of firm, the world is one big market.
B. The six m
1. Discuss the benefits of direct marketing for both buyers and sellers.
A. Buyers: it is convenient, easy and private. Customers do not need to go into
stores to find the products.
B. Sellers: it is important for building customer relationships. Companie
1. Name and define the five promotion mix tools for communicating customer value.
A. Advertising is a paid, non-personal promotion of ideas, goods or services by a
B. Sales Promotion is short-term enticements to encourage the
Discuss how retailers and wholesalers add value to the marketing system. Explain why
marketers are embracing the concept of shopper marketing.
A. Retailing is important in marketing channels. They connect the brands
products to the
1. Describe the key functions performed by marketing channel members.
A. Information is collecting and spreading marketing research and intelligence
information about actors and forces in the marketing environment needed for
Tiffany and Company is a luxury jewelry and specialty retailer established by
Charles Lewis Tiffany and co-founded by John B. Young in 1837. The company was
created in Brooklyn, Connecticut. They produced this corporation to move away from
Factors Influencing Consumer Behavior
The article states the four different types of factors that influence the consumer
buying behavior. The four factors include cultural factors, social factors, personal
factors and psychological factors. Cultural facto