Chapter 12: Multicultural Community Relations
Chapter 12 discusses the role of public relations in dealing with multicultural
Community diversity has become accepted in modern society. For one thing,
companies that wish t
Chapter 13: Government Relations
Chapter 13 discusses the growing field of government public relations.
Although the U.S. federal government may frown on public relations as a job
classification, i.e., promoters, being included as a f
Chapter 11: Employee Relations
Chapter 11 discusses one of the most important categories of public relations work,
communicating with employees.
In the old dayspre-high tech bubble economyU.S. employees were more like
Chapter 2: The Growth of Public Relations
Chapter 2 synopsizes the history of public relations from the Sophists in Greece to the
early American experience to modern-day leaders. The study of public relations history
is important in e
Part I: Evolution
Chapter 1: What is Public Relations, Anyway?
Chapter 1 seeks to clarify the function. It explains that there is no one generally
accepted definition of public relations, but rather many approaches to a definition. It