Using observation to find out
what women want
Australian Womens Weekly magazine used an
anthropological technique where individual women were
followed around and their activities and conversations
recorded on film.
Communicating research results:
Research report, oral
presentation, and research
Insights from the communications model
The communicator: The source of sender of the
The message: The set of meanings being sent to or
Multivariate statistical analysis
The nature of multivariate analysis
Most business problems are multidimensional and
complex, looking at three or more variables.
Univariate analysis investigates one variable
at a time.
Bivariate analysis inv
Bivariate statistical analysis:
Tests of association
In marketing, sales volume is often the dependent
variable we wish to predict. Independent variables
associated with it include an aspect of the marketing
Symbol X for indep
Bivariate statistical analysis:
Tests of differences
The cost of being a male
Men pay $51 extra in car insurance because they are
more costly to insure.
Males are 73 per cent more likely to cause an
accident and average damage is costlier.
Univariate statistical analysis:
A recap of inferential statistics
Slaying the statistical dragon
The average salary for marketing graduates ranged from
$76K to $88K, with an average of $82K.
Need to think carefully about what we can and cann
Editing and coding: Transforming
raw data into information
Stages of data analysis
Editing is the process of checking the completeness,
consistency and legibility of data and making the data
ready for coding and transfer to storage.
Sampling: Sample design and
The pivotal role sampling plays in
conducting good research
Researchers use samples to infer characteristics of
For example, a sample of 1000 Australian citizens can
provide accurate predict
Coping with hard times in the
Researchers in the Philippines use phrases in local
language rather than translating more complex English
For example, kapos was used instead of economic
Are you happy?
According to the Australian Wellbeing Index, Sydney is
both the richest and saddest city in Australia.
In the World Values Survey, Nigeria is worlds happiest
country, while Australia ranked 20th.
What is happiness?
Digital research using
Young adults slash spending
and time online
Australians aged 1830 spending less money on the
internet and more on authentic pastimes (e.g. travel,
Increased love for nostalgia (e.g. fa
Problem definition and the
Social research on Asthma
62 per cent Australian schools registered as Asthma
Friendly and work towards early interventions.
To determine whether the program made a difference,
Investors like returns and dislike risk. They
will invest in risky assets only if they expect
to receive higher returns.
The higher returns are associated with the
higher risk investment while the lower
returns are associated with the lower risk
Capital budgeting can be defined as:
The process of identifying, analyzing and
selecting investment projects whose cash
flows are expected to extend beyond one
Chapter 4 : Time Value of Money
* A dollar received today is worth more than a
dollar received a year from now.*
4.1.1 Future Value & Compounding
Future value is the amount to which a cash flow or series of cash flows will gro