Lab Assignment #1
Use the chart below to rate the items from 1-5 (with 1 being the lowest and 5 being the
highest) in terms of each type of utility. Then, write a brief explanation under each ranking.
The first item has been done for you as an example.
1. There are two ads on the website.
2. The advertising space on the site does not distract from any material on the site itself. It is in an
area where there is no content and it is very small in size.
3. I do not feel compelled to clic
1. Describe at least three differences between fans and customers.
A: First, customers are mostly price conscious, while fans are willing to spend more money for an
emotional investment. Second, customers arent likely to be walking advertisements, while f
Lab Assignment #1
Use the chart below to rate the items from 1-5 (with 1 being the lowest and 5 being the highest) in terms of each type of utility. Then, write a
brief explanation under each ranking. The first item has been done for you as
How do sports marketers enhance the perceived value of their commodities? Cite at least two
Sports marketers enhance the perceived value by advertising their products and commodities
during the season of that sports team as well as other utiliti
In your opinion, what is the most important factor affecting the demand for sports and entertainment
The most important factor to me would be talent. People will not want commodities for a certain team or
entertainer if they can't perform to
How well acquainted with a sport would a publicist need to be in order to do his or her job
I would think that a publicist would need to be well acquainted with the sport he or she is
working with. They need to because in order to do their jo
How has the Internet changed entertainment marketing? Is this a positive or negative change?
The Internet has changed entertainment marketing in which I believe is a very good way. Now business
and entertainers have the ability to reach out to millions of
Name: Eve Thomas
1. How does money make the exchange process easier? What would shopping be
like if money didn't exist?
Before money existed, the exchange process consisted of people trying to find another
1. How does money make the exchange process easier? What would shopping be like if money didn't
A: Money makes the exchange process much easier because instead of bartering, you can just pay a
person money for the item you would like
1. How has technology fragmented the audience for sports and entertainment commodities?
A: Technology has now made sports marketing a lot more specialized and can reach a more specific
2. Discuss how a fragmented audience is both a
1. Using a specific example, discuss how marketers can accommodate different segments of their target
A: Marketers must be versatile to be able to accommodate multiple targets while still being successful. An
example would be Under Armour and how
Unit 5 Lab
1. How does Newton's law apply to a company's brand? Explain, citing at
least one example.
The Newtons law applies to a companys brand because the more massive
the brand is the more force it needs to change its position. An example is
Unit 5 Questions
1. Explain the concept of borrowed equity as it relates to an event sponsor.
The concept of borrowed equity is when a sponsor does something such as make the teams
uniforms or pay for the event venue and in return they are able to adverti
Sports and Entertainment Marketing
14 October 2015
Unit Four: Text Questions
1. Using a specific example, discuss how marketers can accommodate different segments of
their target market.
An example of marketers accommodating their different segm
Unit Six Lab Assignment #1:
1. What suggestions would you make to the team owner about improving
the experience at the hockey arena for games? Discuss at least three
ideas that would make coming to the games more enjoyable for the
Some suggestions I
6.01 Product Marketing:
Consumer goods: Made for consumer, example shirts with team logo
Business goods: Made for business, example Football helmets
Six phases of new product development.
PHASE ONE: Idea Generation
PHASE TWO: Screening/Evaluation
1. Do you think blurring the line between a business
good and a consumer good is an effective marketing
Yes, I believe it is a effective strategy because the consumer may
be interested in the product and the company has it at its
Actividad A: Psicologa del consumidor.
A lo largo de la pelcula podemos observar un experimento que lleva a cabo en
un lugar tipo prisin para ver cmo reaccionan los, la divisin de dos grupos
de personas, los que deben de obedecer las regla
1. After searching Tiger Woods on Google and clicking shopping, there was only one video game
that appeared. When I searched my favorite college team, I found under the shopping tab various
items of clothing as well as a recliner, flags, and statues.
Lab Assignment #1
Use the following template to brainstorm ways a company might market the same commodity to
different segments of their market. The first row has been done for you as an example.
Placing toys in the