Describe the segmentation variables that might be used or are critical in segmenting the
market for this brand.
It involves a business dividing its market on the basis of geography. We can divide our market by
geographical areas a
Some researchers believe that the field of consumer behavior should be a pure, rather than an
applied science. That is, research issues should be framed in terms of their scientific interest
rather than their applicability to immediate marketing problems.
A company recently introduced a teddy bear for Valentines Day called Crazy for You. This toy
aroused the ire of mental health advocates because the cuddly bears cuddly paws are restrained
by a straitjacket and accompanied by commitment papers. Supporters
Name some products or services that are widely used by your social group. State whether you
agree or disagree with the notion that these products help to form group bonds, supporting your
argument with examples from your list of products used by the group
What aspects of consumer behavior are likely to be of interest to a financial planner? To a
university administrator? To a graphic arts designer? To a social worker in a government agency?
To a nursing instructor?
The listing of the aspects of consumer be
The chapter discussed a computer game called JFK Reloaded that lets players reenact President
Kennedys assassination. Have the games developers gone too far, or is any historical event fair
game to be adapted into an entertainment vehicle?
In a manner sim
An entrepreneur made international news when he set up a Web site to auction the egg cells of
fashion models to the highest bidder (minimum bid: $15,000). He wrote, Just watch television
and you will see that we are only interested in looking at beautiful
The chapter states that people play different roles and that their consumption behaviors may
differ depending on the particular role they are playing. State whether you agree or disagree with
this perspective, giving examples from your personal life. Try
Although demographic information on large numbers of consumers is used in many marketing
contexts, some people believe that the sale of data on customers incomes, buying habits, and so
on constitutes an invasion of privacy and should be stopped. Is Big Br
Culture is a set of beliefs and values that are shared by most people within a group. The groupings are
usually relatively large. Culture is passed from one group member to another group member, and is
usually passed down from one generation to an
Attitude can be defined as a learned tendency to respond to an object in a consistently favourable or
unfavourable way. Whwether a product will be bought or not depends to a large extent on a on the
consumers attitude towards it. Marketing effor
List the three stages in the consumption process. Describe the issues that you consider in each of
these stages when you made a recent important purchase.
The three stages in the consumption process shown are:
3) post purchase
What is Consumer Buying Behavior?
Definition of Buying Behavior:
Buying Behavior is the decision processes and acts of people involved in buying and using products.
Need to understand:
why consumers make the purchases that they make?
what factors influenc