Not too easy. Not too difficult.
this course provide the fundamental knowledge to all business firm, which helps money entrepreneur to develop there business by applying the basic principles of marketing
his course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials, online learning and a marketing practice simulation.
Hours per week:
Advice for students:
Introduction to Marketing Management is the most basic and practical course that i have encounter.