Business Research Methods
(Tutor Marked Assignment)
1. Dr. Yitbarek T.
2. Dr. Jemal M.
3. Dr. Workneh K.
Tutor Marked Assignment
TMA Unit One:
a) Clearly explain the main differences between fundamental and applied
b) Give a
UNDERSTANDING RESEARCH METHODS
by Mildred Patten
WHY STUDY RESEARCH METHODS?
Leaders rely on research to make decisions
Must be able to sort/evaluate info
Often conduct research in job
Lifestyle decisions based on research
Need to read/report research for
OPERATIONALIZATION AND MEASUREMENT
Operationalization is the process of translating a concept, which is sometimes vague and abstract, into a specific
In Making Democracy Work, Robert Putnam was faced with the challenge of trying to me
1 TMA Unit One.2
2 TMA Unit Two:.4
3 TMA Unit Three:.6
4 TMA unit Four:.9
5 TMA unit Five:.13
1 TMA Unit One
a) Clearly explain the main differences between fundamental and applied research
Fundamental (aka basic or pure) research
STRATEGY FORMULATION VS.
before the action
Focus on effectiveness
Formulation of Strategy
develops a strategy by
evaluating options available to the
organization and choosing one or
more of the options.