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Nutrition and Health Communication
3 Credit Hours
The Science of
Health and Nutrition
What is a Quack?
One who talks pretentiously without the
sound knowledge of the subject discussed
Quackery promotes ideas or methods,
without scientific evidence of effectiveness
Knowing the Audience
What do we want them to do?
Communicating aims to increase knowledge,
but only if it leads to behavior change
* What do you want your audience to do
differently after you communicate with them? *
What is the take-home message?
Simplifying the Language
Simplifying the language
the language is the job of
jargon and complicated
descriptions is lazy and
does not meet the needs of
Do we have jargon?
Writing For Consumers
Your Consumer Article
Many articles in popular magazines and online are
done by freelance writers, who pitched their idea
and got the job
You need to spin your topic into an article for a
Who is your reader?