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Nutrition and Health Communication
3 Credit Hours
NTR 351 Analytical Marketing Report
Buzzed Driving is Drunk Driving is a campaign that was created back in 2005
after the 1983 Friends Dont Let Friends Drive Drunk campaign grew old and drunkdriving deaths started to rise back up. People believe
Overall stress and stress related symptoms are very common through out the
world. Yoga can give practitioners benefits of improving their health. Yoga has been
around for many years and is used for mindfulness, relaxation, and improved breathing.
Does yoga decrease stress?
1. While time consuming, anyone with stress, anxiety, or depression should
practice yoga and meditation because it increases physical relaxation, mindfulness,
calmness and overall wellbeing.
2. Dick AMA. Journal of
Stress Relief Through Practicing Yoga
Target Audience: Full time college students who work part or full time
A. Going to college full time can be stressful and tiring. Adding a part time or full
time job into your weekly school schedule can
Writing For Consumers
Your Consumer Article
Many articles in popular magazines and online are
done by freelance writers, who pitched their idea
and got the job
You need to spin your topic into an article for a
Who is your reader?
Simplifying the Language
Simplifying the language
the language is the job of
jargon and complicated
descriptions is lazy and
does not meet the needs of
Do we have jargon?
Knowing the Audience
What do we want them to do?
Communicating aims to increase knowledge,
but only if it leads to behavior change
* What do you want your audience to do
differently after you communicate with them? *
What is the take-home message?
The Science of
Health and Nutrition
What is a Quack?
One who talks pretentiously without the
sound knowledge of the subject discussed
Quackery promotes ideas or methods,
without scientific evidence of effectiveness
Title of Article To All Your Problems, Yoga is The Answer
Targeted Magazine - Yoga Journal
Target Audience Assessment Questions Answers should be thorough and specific:
1. Description of Target Audience from the Writers Guidelines of the mag