MKT 300 * We aren't endorsed by this school

MKT 300 Introduc

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  • Professor:
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    JOHNEATON, stevebass, montoya, abrhamson, Eaton, clark, KathrynEaton, EddieDavila, palmer, Dr. Eaton, John Eaton, Christopher neck
  • Average Course Rating (from 5 Students)

    4.5/5
    Overall Rating Breakdown
    • 5 Advice
    • 5
      60%
    • 4
      40%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 20%

    • Medium 80%

    • Hard 0%

  • Top Course Tags

    Great Discussions

    Great Intro to the Subject

    Final Paper

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    • Profile picture
    Jan 18, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The course is a great introduction to the principles of marketing. It will help students understand consumer markets, market strategies, and economic forces affecting performance.

    Course highlights:

    The special guest speakers were an excellent part of the course providing real world examples from the marketing industry. The speakers ranging from an Asian Diner to a Target Products Manager provided insight into the companies' marketing plans and strategies.

    Hours per week:

    12+ hours

    Advice for students:

    Dedication and commitment to the course is important to succeed in the class. Read the chapters discussed each week, attend the lectures, and get ahead in reading the chapters if possible. This will help student to stay on top of course material.

    • Spring 2017
    • Dr. Eaton
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions
    • Profile picture
    Dec 21, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Eaton is ALWAYS there to help you with whatever you need! I went to him numerous times to go over powerpoints, the simulation, my paper, and even to go over the exams to see where I went wrong and how I can improve so that I don't repeat the same mistakes on future exams! He made class very exciting and loved to relate marketing with real life examples to better our understanding.

    Course highlights:

    The highlights of this course was the marketing simulation we had to complete, starting in the middle of the semester. Even though this was a very time consuming project, it was the most beneficial assignment that I had done. In this simulation, I had a hands on experience with running a business and targeting specific segments in the market, in hopes of having your business make money. This allowed me to think outside of the box and use everything we have learned in marketing and applied it to this simulation.

    Hours per week:

    6-8 hours

    Advice for students:

    I would just say read over everything that was shared with you, and go to every class. The book also helps for better understanding if you want another source to use. Most importantly, use him as your main source! Any problems or issues you are having he is more than willing to help his students succeed and enjoy the class at the same time!

    • Fall 2016
    • JOHNEATON
    • Yes
    • Go to Office Hours Great Discussions Final Paper
    • Profile picture
    Jul 26, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Its well explain, good for a summer class. She is very helpful and will respond to emails. Gives some extra credit to boost you final grade, and my curve the class if she feels like the class needs it.

    Course highlights:

    Branding and how the new marketing is impacting companies now.

    Hours per week:

    3-5 hours

    Advice for students:

    Watch the videos, and try to read the book.

    • Summer 2016
    • KathrynEaton
    • Yes
    • Great Intro to the Subject Group Projects Meetings Outside of Class

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