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  • 56 terms

    Term:

    Excess Demand

    Definition:

    -level of demand exceeds maximum capacity, customers are turned away resulting in a loss of business opportunities. Quality could alter.

    • mkt 442
    • 56 terms
    • Vocabulary for mkt 442. Find, create, and access Marketing, MKT, maximum capacity, Capacity Demand flashcards with Course Hero.
  • 65 terms

    Term:

    Secondary Data

    Definition:

    Pre-collected data originally gathered for other purpose. It is cheap and readily available

    • MKT 402
    • 65 terms
    • Vocabulary for MKT 402. Find, create, and access Long-Term Memory, flashcards with Course Hero.

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