A RECURRENT SYMBOL, MOTIF, OR STORYLINE
IN LITERATURE, ART, OR MYTHOLOGY
WHY DO ARCHETYPES PERSIST
ACROSS TIME, LANGUAGES, CULTURES, & RELIGIONS?
WHAT DOES THIS HAVE TO DO WITH BRANDING?
SE AD RE
LF VE ED
C -R N O
C RE EL UR
H -F IA E
The Seven Levels of Communication
Perception Contrast; Dimensionolity; Color; Aesthetics Humans are hard
wired to respond to contrast, color; dimensionality, and motion.
Perception in a design is what makes us look. Without rst noticing