0 out of 1 points
Morgan is the marketing manager for a small auto parts
retailer. She wants to purchase a list that has the highest
probability of producing sales. The best list for her to
purchase would be a(n) _ list.
Giving customers a deeper impression about Deborah Lippmann as a highend make up brand. Integrated communication strategy helps to accomplish synergy
when each of its elements is executed in agreement with the overall organization's
vision that allows eff
Week 1 Day 1
Thursday, August 17, 2017
No final. It is instead a showcase.
What makes an ad great?
Something that is memorable that makes you think about it and
Gets across effectively.
Attention grabbing. Pulls you in.
Case Study 1
MKT 395 | Summer B 201
COMPLETE BY JULY 9 BY 11:59 PM
This video case study examines Taco Bells Live Mas
IMC campaign which is designed to make the brand
attractive and relevant to young, hip and cross-cultural
Movie Mad-Libs [Fill in the Blank] .
Steve Battista discussing the beginnings of UA and how there were only i S employees at the
company when he began working there in $000 .
He also notes that at the heart of Under Armour has always be
Movie Mad-Libs [Fill in the Blank] I 25 Points
. The video consists of interviews with two individuals The first is Eric Hirshberg who was the CEO
and (/0 O of 51); , gig ck L433 at the time and played a key role in helping the age
How do you define creativity?
My definition of creativity is creativity can bring two or more than two concepts
connect in some ways. Also people who have creativity can see a different world
compare to other people, creativity allow us to see more connec
Customers knows our message by watching commercials or advertising online, and
they can talk to other customers about our new deals. We hope customers can know
our hotel history, culture and purpose. Our goal is to satisfy customers demand in
Evaluation of Presentation / 10 points
Opens 12:30 PM
Due Oct. 22 / 11:59 PM
Complete on Blackboard.
This form is a note-taking guide. Take notes on the following (use your own paper)
and enter the follo
Build brand awareness
Increase sales among in women and business people
by 20%. Increase hotel room occupancy by 15% month in next 6
Launch advertising campaign
After I watch this video ad, the first thing come out in my head is pretty clever advertising. It
cough peoples attention. For this ad, Hong Kong McD