MKT 391 Exam 1 Study guide
Fall 2017 draft to post
Indicate the answer choice that best completes the statement or answers the question.
Questions from MC
Forms of marketing
Personal marketing and sales promotion
Important part of marketing com
Marketing just changed.
You are at the heart of that change.
Copyright 2012-2017, Bret Giles | All Rights Reserved | Do not duplicate without written permission
MKT591 SOCIAL MEDIA + CONTENT MARKETING | GILES
SOCIAL MEDIA + CONTENT
OF SOCIAL MEDIA
How many of you have read
The Tipping Point
Crossing the Chasm
Both deal, in essence, with a concept
called the Diffusion of Innovation
It applies to the adoption of
Playbook for Creative Advertising
Determine what your channel stands for. Produce videos in a
consistent voice. Map out a release strategy. Get the timing
right and give peop
MKT450 |SOCIAL MEDIA +
5 Traits of Superior Social Customer
They respond quickly
They have a sense of humor
They turn complaints into opportunities
PART ONE DECK
LinkedIn + Hootsuite
Please review assignments related to these
platforms well in advance! You must pass the
certification test as part of the Hootsuite
Social & Owned Media Marketing PDF
Please use this as a referenc
Giving customers a deeper impression about Deborah Lippmann as a highend make up brand. Integrated communication strategy helps to accomplish synergy
when each of its elements is executed in agreement with the overall organization's
vision that allows eff
o Politician- Increasing dependencies between national and international bodies
o Economist- globalization theory commonly refers to the ever-increasing mobility
of capital across the globe, and the impact that this has on national
1. Decisions taken by management are influenced by
a.national culture only.
b.A combination of factors in the internal and external environments
c.internal factors (e.g. strategic planning) only.
d.factors in the external business environm
o CEOs psychologic make up
o Organizational strategy
o Polices and systems
o Organizational culture
o Economic and political situation
Chapter 1 - International Management and Culture
A: MAIN TEACHING POINTS (by textbook section)
In general: This chapter introduces the notions of culture and international
The international manager has to decide how far cultur
Chapter 6 Planning Strategy
A: MAIN TEACHING POINTS (by textbook section)
In general: This chapter deals with strategy both as a formal planning process
and as an emergent response to change in the environment.
Planning and its implementation are treated
Chapter 2 Study Guide
Be able to categorize micro and macro
Understand Porters Five Forces with respect to
Explain the important factors related to three of
the six Marketing Environment Fact
Chapter 3 Study Guide Planning and Marketing in an
Differentiate between Market
Strategy and Market Tactics
Understand Strategic Planning
Business Units (SBUs)
Chapter 3 Study Guide Plannin
Chapter 1 Study
Describe the purpose of marketing
Understand the concepts of marketing mix and
Compare and contrast the different marketing
management philosophies of the evolution of the
Explain and exa
explain the STP process
and contrast the four different
segmentation bases (Demographic,
Psychographic, Behavioral and Needs)
the pros and cons of the four
primary targeting strategies
(Undifferentiated, Differentiated, Niche
Week 3 Discussion Board Post
Your text book state (Page 32): Trust is important to any relationship. Several critical variables help
sales people earn a buyers trust, such as expertise, dependability, candor, customer orientation, and
MKT 391 Essentials of Selling
Week 1 - These observations are important, as they help me to understand overall the composition of
the class, and also give me some insights into individual needs and aspirations.
Please use this format when posting that is
right next to the Mississippi River
12 miles/20 minutes south of the city
have a larger footprint to maximize on amenities
most cost efficient option
We want to focus on a smaller stadium to have a larger impact o
Dear Very Upset Guest,
I am terribly sorry that your visit to our stadium was unpleasant. I extend our deepest apologies
on behalf of myself and each department you faced trouble within.
We recommend arriving to the event at least twenty minutes before of
MKT 431 Special Event Pitch
Special Event to Host: Memphis BBQ Festival
Why this event is a good fit: This event is an amazing fit for the city of Memphis, one of the
most popular locations in the U.S. for barbeque. The local population loves this type of
Economist.com Page 1 of 5
- Flexible Reward Options -
Two fly for the price of one with the
Compiimcntury' Companion Certificate reward.
LEARN HOW TO GET UPTU EELEIDD MILES
'5 ' ll- . lu-r. mp. | g 7, 1m. l. , .l. vinlr, :5
PHINTAHIE FrlE 'lliW
The Economic Case for Trade in Goods
and Services: Principle/Theory of
How does free trade in goods and
services benefit all participants?
Key Discussion Questions
What is the principle of comparative advantage?
Study Guide Questions for Readings
a. What is globalization?
b. What are the pros and cons of globalization?
c. How did globalization work in the 20th century (i.e., 1901 2000)?
d. What were the major forces driving globalizat
Globalization I: Introduction
What is globalization?
Who are the participants in the globalization process?
Globalization: What is it?
A continuing process of increasing integration of
national economies through enhanced cross-border
Week 1 Day 1
Thursday, August 17, 2017
No final. It is instead a showcase.
What makes an ad great?
Something that is memorable that makes you think about it and
Gets across effectively.
Attention grabbing. Pulls you in.
Case Study 1
MKT 395 | Summer B 201
COMPLETE BY JULY 9 BY 11:59 PM
This video case study examines Taco Bells Live Mas
IMC campaign which is designed to make the brand
attractive and relevant to young, hip and cross-cultural
Movie Mad-Libs [Fill in the Blank] .
Steve Battista discussing the beginnings of UA and how there were only i S employees at the
company when he began working there in $000 .
He also notes that at the heart of Under Armour has always be
Movie Mad-Libs [Fill in the Blank] I 25 Points
. The video consists of interviews with two individuals The first is Eric Hirshberg who was the CEO
and (/0 O of 51); , gig ck L433 at the time and played a key role in helping the age
Hello, Mr. Dietrich, it is great to see you again. Allow me to introduce myself again, my name is
Jason Nava and I am a senior at ASU, majoring in Architecture. Last week when we met you told
me that you need to purchase pens for the Governor to sign laws